Location
Wallingford, Oxfordshire | United Kingdom
Job description
Rowse Honey Ltd is one of the divisions of Valeo Foods UK. Based in Wallingford, Oxfordshire, we pack our entire Rowse brand products, and also sell and distribute Balconi, Bolands and other Irish brands.
Would you like to join our amazing team, make a difference and be part of our award winning future?
This is a Permanent/ Full Time role within our Grocery division.
Flexibility of hybrid working.
Job Description
Develop & execute the annual strategy for the UK Maple Brands (Buckwud, the leading UK brand and a new brand) and support on the creation and execution of Rowse plans, the #1 honey brand and drive brand for the UK business.
- Achievement of sales, profit, and brand growth across channels (Grocery incl. Online, Convenience, Foodservice)
- Develop & deliver the annual brand plan in conjunction with the Marketing Manager & Category team to achieve business & brand targets.
- Use of consumer/customer research to develop genuine insight & recommendations leading to opportunity identification & development of growth initiatives.
- Lead design & packaging changes for Maple and honey brands.
- Create & deliver the development of the innovation funnel and execution of NPD launches to contribute to the delivery of volume, profit, market share and distribution.
- Support on wider Marketing responsibilities e.g., Award Submissions, Consumer Careline, PO tracking & budget reconciliation with Finance and trade marketing projects.
- Analysis of data sources (Nielsen, Kantar, EPOS etc.) to provide insight on brand performance and actions including monthly and ad hoc reviews.
- Contributes to the internal & external leadership of the brands including Customer presentations and keeping the brands front of mind for colleagues.
- Be the key contact for collaboration with the maple syrup team based in Quebec, Canada.
- Lead the trade marketing agenda for the foodservice channel, including trade shows, sales support materials and NPD.
- Lead consumer and shopper communications on maple. Heavily support on Rowse integrated always on and campaign communications.
- Management of marketing budgets, reporting and stakeholder management.
Qualifications
- An ambitious brand champion with proven success in blue-chip, branded FMCG business (food experience essential)
- A passion for food combined with a natural curiosity for consumers & new products.
- A team player that can work cross-functionally (particularly with the sales team, finance & product development)
- Can establish consumer & customer insights.
- Prior experience & success in NPD & design changes with a good understanding of the internal processes
- Knowledge of continuous data and some exposure to a range of market research techniques used in innovation.
- Proactive self-starter who can work at pace, take ownership & make things happen.
- Commercially minded, awareness of P&L reporting and management.
- First class communication and presentation skills
- Able to work with ambiguity, be flexibly minded and offer innovative solutions.
- Strong leadership skills and ability to influence cross-functionally (particularly with the sales function)
Proven strategic capability and can establish consumer & customer insights and make strategic recommendations.
Additional Information
We offer a wide range of exciting benefits including 25 days holiday, a generous pension scheme, a rewards and discount portal, free and discounted products and Company events throughout the year.
Job tags
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