Essity
Location
Dunstable, Bedfordshire | United Kingdom
Job description
Digital Marketing Manager page is loaded
Are you passionate about Digital Marketing? Are you keen to develop a career within a global FMCG health and hygiene business which will support you to shape your own career journey?
At Essity we are creating a new culture of Digital outperformance in the Consumer Goods EMEA team. Our mission is to build first-class capabilities across key marketing disciplines.
As a part of our CG EMEA Digital Marketing Team, we have a fantastic opportunity for someone to join as Digital Marketing Manager, leveraging your digital expertise to build alignment and support our key regions in driving consumer awareness, acquisition and growth.
You will be responsible for supporting the key EMEA regions in driving the digital and data strategy, identifying and implementing innovative new ways to improve the consumer experience.
This role will suit a high-performing individual who has experience working in marketing teams activating, measuring, and optimising campaigns, audiences and creative using MarTech stacks across a wide range of products and paid media channels. We are looking for a skilled, natural leader who has an entrepreneurial mindset and maintains poise under pressure.
There are @Plenty of reasons to work at Essity:
High reaching starting salary with annual reviews
Pension 10% employer contribution
Annual sales incentive bonus
Holidays starting at 27 days+ BH (flexible holiday options)
Staff product and discounts
Essity Rewards (online and in-store shopping discounts)
Benefits include: EAP support, cycle to work scheme, gym membership discount and many more
Provide Strategic support and alignment to Category and Regional Digital leads to build world class-connected consumer experiences.
Work with Global and Regional teams to develop and implement CG EMEA data-strategy and framework, leveraging our Martech solutions in place (CDP).
Explore new opportunities to develop our current approach to 1 st party activation (e.g. Universal ID platforms)
Leverage 1st party data to identify growth opportunities and develop strategies to maximize consumer reach and conversion.
Responsible for maintaining our current Digital platform set up and fin d ways to improve it.
Play instrumental role on the selection and lead the rollout of the new Marketing Automation tool.
Ability to understand requirements for linking existing Martech to dynamic creative platforms to drive real time creative and onsite personalisation.
Serve as a support function for the Consumer Goods EMEA region, ensuring local markets have the necessary resources and guidance to execute effective campaigns.
Collaborate closely with local teams to tailor audience strategies to their regional needs.
Coordinating processes and training of Data Protection with other regions and business units .
Driving key agency partnerships to extract the best opportunities and values for Essity.
Planning and applying AI and machine learning techniques to our set up in order to unlock new business growth opportunities.
Basic Qualifications
Experience with Excel (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience presenting metrics and progress to goal to senior leadership
Preferred Qualifications
Hands on experience in creating and executing digital marketing campaigns across paid media and CRM, leveraging CDP or Marketing Automation too to drive sales or leads.
Skills and Competencies:
Strong analytical skills with the ability to drive actionable insights from data.
Excellent communication and collaboration skills
Strong communication and collaboration skills, with the ability to work cross-functionally and convey technical concepts to non-technical stakeholders.
Innovative mindset with a passion for challenging the status quo.
Ability to lead and contribute to cross-functional teams effectively.
Education & Experience:
Significant experience in Digital Performance activation, Audience Management, preferably within Consumer Goods in Brand or Agency environment
If you are an experienced Digital Marketeer with a passion for leveraging 1st party data, MarTech tools to drive growth and generate actionable insights, and if you thrive in a role that supports local markets in executing effective campaigns, we invite you to apply. Join Essity's dynamic Digital Marketing team and be a driving force in redefining consumer engagement through innovative and strategic audience management initiatives.
Guided by our Beliefs & Behaviour, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.
As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.
At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards
#ESSITY-UK
#REMOTE
#HYBRID
#LI-KD
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, o ur sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative , and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. Essity has about 36,000 employees. Net sales in 2023 amounted to approximately SEK 147bn (EUR 13bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!
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