Lyreco Switzerland AG
Location
Telford, Shropshire | United Kingdom
Job description
At Lyreco we all share a common goal to strive for passion, excellence, respect and agility . We are proud to be the European leader and the third largest distributor of workplace products and services in the world
We are committed to the development of our employees and we aim to achieve that by creating a culture that inspires and empowers.
Marketing CRM Analyst
Telford Head Office Based
Hours of Work – Monday to Friday – 9am – 5.30pm (min. 3 days per week office based)
About Lyreco:
Lyreco, a global leader in Workplace Solutions, provides a diverse array of products and services to businesses spanning multiple industries worldwide. As our company continues to thrive and expand, we are actively seeking to augment our Product and Services Team. An exciting opportunity awaits, as we are currently inviting applications for the role of Marketing CRM Analyst (New Business) to become an integral part of our team.
Role Overview:
As a Marketing CRM Analyst you will be required to support the team in driving new business lead generation initiatives.
As a Marketing CRM Executive, you will report directly to the Prospect Marketing Manager to develop and implement effective marketing campaigns targeting prospective customers. Primary focus will be the warming up of prospects, profiling them and the ultimate handing-over of these prospects to sales at critical times.
As a Marketing CRM Analyst you r r esponsibilities will be to :
Work with the Prospect Marketing Manager to analy s e CRM data related to lead generation and prospecting activities to identify trends, patterns, and insights that can inform marketing strategies.
Develop and execute lead generation strategies and campaigns aimed at acquiring new business.
Develop and track key performance indicators (KPIs) to measure the success of lead generation campaigns. Regularly provide insights and reports to stakeholders.
Coordinate with internal team members, including the Senior Digital Executive and Customer Insight Manager to ensure that Lyreco is promoting targeted marketing initiatives in the most effective method – and led by both data and insight.
Assist in the creation of professional marketing briefs targeting prospective customers, outlining campaign objectives , key messaging, and target audience (by segment, by vertical, by opportunity).
Analyse campaign performance metrics and provide regular reports to the Prospect Marketing Manager, identifying areas for optimisation and improvement.
The ideal CRM Marketing Analyst will have :
Bachelor’s degree in marketing , Business, Analytics, or a related field is ideal , though we also value proven experience.
Strong communication skills, both written and verbal, to effectively convey marketing messages and engage with prospective customers.
Demonstrated ability to work collaboratively in a team environment, coordinating efforts with various stakeholders to achieve campaign objectives .
Proficient in utili s ing marketing tools and platforms, such as CRM systems, email marketing software, and social media platforms, to execute and track campaigns (though we do have a dedicated team for social media activities).
Analytical mindset with the ability to interpret data and metrics to evaluate campaign performance and make data-driven recommendations.
Passionate about marketing and committed to staying updated on the latest marketing techniques and trends.
Lyreco is a great place to work. We believe in fostering a culture that values our people and inspires each of us to be the best we can be. If you want to join a company that is packed with great energy, fun, and a place where you can accelerate your career, then Lyreco is the right place for you!
As a diverse and forward-thinking employer, we embed the principles of equality, diversity and inclusion into everything we do. That includes our staff, customers, suppliers and our local community.
We’re committed to the wellbeing of all our staff and to the sustainability of our environment.
Lyreco prides itself on being an inclusive employer. We value and celebrate equality in opportunities, and we welcome applications from people who reflect the diversity of our communities.
The Lyreco Group is the European Leader and the third largest distributor of workplace products and services in the world.
A privately owned company since 1926, Lyreco has constantly adapted to the evolutions of workplace thanks to its constant focus on excellence in customer experience , strong partnerships with renowned suppliers, and efficient logistics .
With 15 local subsidiaries and a safety expertise centre, Lyreco directly operates in 25 countries in Europe and Asia . Our network of strategic distribution partners covers 17 additional markets across the world. As a specialist of the work environment, Lyreco's expertise keeps on extending to cover all workplace needs: office supplies, furniture, IT equipment, printing solutions, personal protective equipment, hygiene, coffee and catering.
We believe in a culture that values our employees and inspires them to be the best they can be and our core values of Passion, Excellence, Respect and Agility play a key part in this.
Through a perfect blend of people, technology and our corporate social responsibility strategy, we aim to deliver a great working day for our clients & employees.
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