Senior Marketing Executive
Location
Leicester | United Kingdom
Job description
Pertemps, in collaboration with a global industrial supplier, seeks a dynamic Senior Marketing Executive. This role offers a chance to lead impactful initiatives, including email marketing and printed catalogue creation. As part of the forward-thinking team, you’ll analyse data, optimise campaigns, and contribute to their broader marketing strategy. If you’re an ambitious professional with 2 years’ experience, this is your moment to shine!
The Responsibilities of a Senior Marketing Executive:
- Email Marketing Mastery:
- As the Senior Marketing Executive, you’ll be at the helm of the email campaigns. Your day-to-day tasks involve executing email marketing plan, ensuring timely communication, and fine-tuning campaigns for optimal impact.
- Dive into the metrics—understand what drives email performance. Identify opportunities for improvement and additional campaigns. Whether it’s crafting compelling subject lines or optimising delivery times, your expertise will elevate our client's communication game.
- Collaboration and Technical Agility:
- Collaborate closely with Clients Developer and IT Teams. Together, you’ll ensure seamless transational messaging. Implementing new communications? QA testing? You’ve got it covered.
- HTML proficiency is your secret weapon. Crafting engaging emails that resonate with the audience—whether it’s a product launch, a special offer, or an event invitation—is where you shine.
- Catalogue Creation Wizardry:
- Own the leaflets and catalogue creation process, including the merchandising of the catalogue, QA-process, and the optimisation of the audience. From conceptualisation to production and distribution, you’ll orchestrate the entire process. Think eye-catching layouts, compelling product descriptions, and seamless user experience.
- Optimise the catalogue’s audience reach. You’ll ensure every detail aligns with our brand standards and resonates with the clients’ customers.
- Data-Driven Insights:
- Work closely with the Analytics team. Dive into data and insights. What’s working? What needs tweaking? Your recommendations will drive content improvements.
- Testing and optimisation are your allies. A/B tests, segmentation experiments—these are your playground. Uncover hidden gems and refine our marketing strategies.
- Beyond Email and Print:
- Contribute to our broader marketing strategy. Explore initiatives beyond email and print campaigns. Your insights and creativity will shape our brand’s trajectory.
Skills and Experience of a Senior Marketing Executive:
- Good analytically and problem-solving abilities, as well as commercial acumen.
- Excellent verbal and written skills
- 2+ years’ experience in a similar role.
- Adept in using Excel or similar spreadsheet applications.
- Proficient in using HTML and CSS for email marketing purposes.
- Experienced in using email marketing platforms, such as Emarsys or MailChimp, ideally: Salesforce Marketing Cloud.
- A passion for everything emails and content related.
- An awareness of best practices, trends, and opportunities.
- Basic photoshop skills would be advantageous.
- Experience with SQL (or a desire to learn) is a definite advantage.
- Ability to communicate complex problems in a clear and concise way.
- Able to use web analytics software, specifically Google Analytics.
If you are interested in this role, please contact Oliwia at details provided.
Job tags
Salary
£15.8 per hour
