Head of Global Brand Management

Location

Kent | United Kingdom

Job description

About Splash Damage 

 
We believe that games play better with friends. For more than 20 years, we’ve been creating 
team-based multiplayer experiences that have entertained tens of millions of players all 
over the world and forged countless new friendships along the way. 

Our studio culture is rooted in our open, friendly, and collaborative environment. Our 
games are made by people from all over the world, from our entry-level Fresh Talent hires 
to industry veterans, and we believe that fostering that diverse culture is the best way to 
build both our games and our studio. We have won numerous awards, including a ‘World-
Class’ accreditation by Best Companies and being named one of the UK’s 100 Best Large 
Companies to work for. 

Our offices are based in Bromley, UK, and our teams have access to progressive working 
patterns that work for them.

The Role

We are seeking a Head of Global Brand Management for Splash Damage’s publishing group. In this role you will drive the development and management of the entire portfolio of brands owned by The Splash Damage Group and its partners and affiliated companies.

Reporting to the Head of Global Publishing, this role will be responsible for developing and executing long-term franchise strategy, brand development, and creative strategy. You will work closely with the development teams to define the brand essence and ensure clearly differentiated features, and translate product features into marketing pillars and key communication points. You will brief the internal agency on creative development and assist them in managing external creative partners. You will be highly collaborative while possessing confidence and passion to persuade others to buy into your vision. 

Key Responsibilities

• Hire and develop a Brand team who will work closely with the rest of Publishing, Product Development and Marketing to develop brand strategies, product positioning and assets around announce, launch, and major content and marketing updates for the life of the product, with both premium and GaaS products
• Be the primary advocate for the franchise strategy to the executive team, achieving buy-in and alignment across the organization
• Give direction to internal Creative Services team and help manage external agencies to execute on your brand strategies and campaigns
• Own the Publishing side of greenlight gates, including working with development to best position the products for approval by executive teams and the parent organization
• Work with the Research & Insights team to understand larger industry and genre trends and translate that into uniquely differentiated positioning and creative strategies
• Work closely with the Comms and social media team, ensuring their plans support the IP pillars and communication points as you’ve defined them
• Work with Bus Dev to establish relationships with 3rd parties for promotions and partnerships, and well as licensed content

Qualifications

• 10+ years experience developing and growing brands, with at least 6 in the videogame space
• Experience building, growing, and nurturing highly functional marketing teams
• Strong presentation, written and analytical skills that can be used to advocate for marketing and development teams
• Collaborative nature that both exemplifies thought leadership while also flexing to incorporate development and executive input on major projects
• Experience working globally and incorporating cultural differences into global positioning and creative strategy

Studio Culture 

Splash Damage offers a fun, friendly and relaxed working environment. Everyone here 
shares a passion for video games and that shows in daily office life. We also regularly get 
together for social events like pub quizzes, cinema nights, football, and company parties. 
Find out more on our Culture page. 

 
Splash Damage is an equal opportunity employer. We believe our teams create better work 
when they have a range of perspectives to draw from, and we are committed to creating an 
inclusive working environment that celebrates diversity.

Job tags

Salary