Location
Sandbach, Cheshire | United Kingdom
Job description
We are currently seeking an experienced Marketing Manager to join a leading company, based in Sandbach .
This is an exciting opportunity to work with a leading brand within their industry, working with critical products and making a real impact.
As the Marketing Manager, you will be responsible for developing and executing the company's marketing strategy to drive brand awareness, customer engagement, and sales growth.
Key Duties and Responsibilities of the Marketing Manager:
- Be responsible for planning and executing the marketing strategy in line with business objectives
- Effectively manage the marketing budget and monitor KPIs
- Be the guardian of and continue building the company’s brand
- Contribute to the growth of the business by generating leads using a mix of channels, work together with the sales team to ensure quality of leads
- Manage and support the Content Executive
- Be responsible for the content strategy and ensure messaging is consistent throughout all channels
- Work with the technical team to ensure information is accurate and up-to-date at all times
- Manage company’s website, improve user experience, and SEO performance working together with external agencies
- Be the owner of the CRM system, ensure database is used to its full potential
- Manage newsletter and email marketing campaigns
- Be the Voice of Customer and conduct research when necessary
- Take the lead on planning and organising events and shows
- Be hands on and undertake any other tasks required
Requirements
- Proven experience within a B2B Marketing Management role
- Experience marketing a technical product or to the construction industry is desirable
- Strategic mindset with a hands on approach
- Experience with CRM systems
- Experience with Content Management Systems (e.g. WordPress)
- Analytics tools (Google Analytics) is an advantage
- Adobe suite skills desirable (Photoshop, InDesign)
- Digital marketing experience, familiar with SEO best practices
Hours - Mon-Fri 8.30am - 5pm
Benefits
- Salary: £35,000-£45,000 (depending on experience)
- Bonus
- Free parking
- Hot lunch on a Friday
- Pension
Job tags
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