Head of Marketing

Location

Alderley Edge, Cheshire | United Kingdom

Job description

Established in 1987, QBS Software provides a platform for software companies and channel resellers to increase efficiency and achieve growth. We are a technology company with a focus on software – covering the enterprise, cloud and consumer markets. QBS has been named in both the annual Sunday Times HSBC International Track 200 showing significant annual compound growth, and the London Stock Exchange 1000 companies to inspire Britain.

The group is headquartered in London with 7 regional offices across Europe, has recently become B Corp accredited for meeting high standards of social and environmental performance, and is also independently certified by Planet Mark as net carbon neutral.

“The best get even better when they work together” – we are looking for ambitious co-workers to take our business to the next level, and as an equal opportunities employer, we are committed to creating an inclusive and equitable environment for all our employees. We believe we are stronger when we reflect the diversity in the world around us, making us more dynamic, more innovative and more competitive.

Head of Marketing – Hybrid role

We are looking for a Head of Marketing to lead the marketing function and help guide the business on its go to market strategy. As part of the leadership team, you will plan and execute internal and external marketing activities to help achieve the financial and strategic business objectives, driving the team and wider business through exciting levels of growth. The position is based at our Alderley Edge office, and in addition to the company’s direct marketing, you will have responsibility for channel marketing with publishers and resellers. You will also help and support building up the QBS brand awareness across the EMEA.

This is a fantastic opportunity for an ambitious marketeer to join a forward thinking organisation that is investing in marketing, where you can really make a difference.

As Head of Marketing at our Alderley Edge office you will:

• Establish clear measurable marketing objectives for people, partners & publishers in line with our business strategy

• Strengthen the QBS group brand positioning in “Tech trade” particularly through corporate social media

• Position the stakeholder experience as the centre of the strategy, using innovative techniques in user experience (UX)

• Create systematic communication cadence through PR, email, social media and web

• Own publisher/vendor marketing relationships and obtain investment to build sales opportunities

• Negotiate and gain marketing budgets from strategic publishers

• Create credible/deliverable multi-touch campaigns and sell to vendors and publishers

• Measure the effectiveness of campaigns, demo ROI

• Provide guidance to a team of 5- 8 direct/indirect reports dispersed across the QBS group.

• Establish/maintain comprehensive reporting metrics and update weekly on progress

• Development of marketing automation tools and lead on the new CRM system

• Monitor competitor and customer intelligence ensuring a competitive strategy

The ideal Head of Marketing will have the following qualities:

• Experienced in B2B marketing preferably from the tech/software industry

• Degree level or other relevant educational qualification

• Strong on relationships with influencing skills to demonstrate ROI

• Outstanding written and spoken communication/presentation skills

• Data literate with a proven record of producing data reports

• Business awareness, commercial acumen and a hands-on management style

• Proven ability to tie demand creation efforts directly to sales pipeline

• Managed the development of social media programs

• Understanding of web dev principles and web technologies including HTML and CSS

• Familiar with an agile/iterative approach to working

• Conversant with web analytics, Google Adwords, and most generic marketing tools

Benefits:

• Excellent basic salary plus bonus

• OKR quarterly bonus scheme

• Excellent contributory pension scheme

• Private Medical Insurance

• Healthcare scheme

• Online retail discounts

• Cycle to Work scheme

• Full training programme with continuing professional development

• Opportunities for promotion and career progression

The role is a hybrid role, office based days and working from home, candidates should therefore have a reasonable commute to our Alderley Edge office. Working hours for the position are 9.00am – 5.30pm Monday to Friday.

Job tags

Salary