Equifax, Inc.
Location
Nottingham | United Kingdom
Job description
Are you an experienced, proactive and curious marketer with a flair for understanding data and a natural desire to make the complex simple? Would you like to make your mark as part of a dynamic and vibrant Marketing and Communications team?
Equifax is a trusted global leader in data, analytics and technology. Our purpose is to help people live their financial best. As our Content Marketing Manager, you will play a pivotal role in shaping our brand narrative, developing compelling content, and ensuring its effective distribution across various channels.You will be a creative thinker with a strategic mindset, capable of driving content initiatives that engage, educate and convert our target audience.
This key role will work a team of product marketing managers and other key stakeholders to execute the marketing strategy which delivers against business objectives.
You will be competent at managing multiple tasks and deadlines, with excellent problem-solving skills. You will have the ability to effectively interact with colleagues at all levels to maximise the marketing strategy and ensure awareness across the business.
Execute a comprehensive content strategy aligned with business goals, target audience and industry trends.
Oversee and support the creation of high-quality, engaging content and be Go To Market ready
Collaborate with cross-functional teams to ensure seamless integration of fit for purpose content across various marketing channels; including social media, email and advertising.
Ensure consistency in business messaging across all content touchpoints, maintaining a cohesive brand voice.
Work closely with Marketing Operations and Product Marketing Managers and Product Managers and other team members to execute content initiatives.
Stay ahead of industry trends, competitor strategies and emerging technologies to inform content strategies.
Preparing material and collateral for product launches internally
Understand and define target audience personas to tailor content that resonates with specific segments
Background in content creation and the ability to develop campaigns which support the business strategy and product portfolio growth.
Strong writing and editing skills, along with proficiency in SEO and content analytics tools.
Knowledge of digital channels, journeys and funnel optimisation.
A data-first thinker who uses a fact-based approach to present data that delivers business, customer and campaign insights.
Strategic mindset to plan and implement long term campaigns with outcomes linking to wider business requirements.
Experience in managing social media platforms, understanding audience personas and collaborating with design and marketing teams is beneficial.
Attention to detail across all communications and reporting to ensure first-class accuracy.
Ability to operate independently and to apply new perspectives on existing solutions to solve complex problems.
Ability to build strong networks and work cross-functionally to build trust and enable smooth execution of marketing activity for the business.
Be familiar with industry trends, possess project management skills, and demonstrate adaptability in the rapidly evolving digital landscape.
Experience in the development and creation of marketing materials in a B2B environment.
Experience in measuring and reporting on marketing for a B2B business, plus building and sharing the ROI story based on measurable activities and metrics.
Strong understanding of digital channels and segmentation
Experienced in using Oracle Eloqua, SalesForce Sales Cloud, Pardot or Marketing Cloud, Demandbase, Google Analytics 360, Google Data Studio; SalesForce Tableau.
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