Halfords
Location
Worcestershire | United Kingdom
Job description
As our Loyalty Insight Analyst in the Loyalty team you'll be responsible for delivering customer analytics supporting our loyalty programme.
This is a key role where using customer data you'll:
Delivers high quality analytics to the Halfords Group regarding Halfords Motoring Club customer loyalty and customer lifetime value
Provides detailed reporting and tracking of the Halfords Motoring Club to understand customer behaviour and monitor performance.
Step changes the business understanding and use of lifetime value metrics / analysis including customer frequency, average transaction value, acquisition, retention, breadth of shop and incremental spend behaviours
Delivers clear direction and actionable insights regarding customer value drivers and where the key opportunities sit.
Monitors key marketing and promotional activity to understand the customer impact and advises the business on incrementality and benefits.
Adds the voice of the customer to data analysis through the inclusion of customer feedback and other verbatim sources.
Identifies new opportunities within existing the data landscape while also implementing and delivering improvements to the landscape
Builds strong relationships across the business including finance, loyalty, CRM, digital, store ops, marketing & trading. Develops a strong understanding of Halfords commercial business.
Works closely with the Customer Insight team to combine customer analytics (what customers do) with customer research (why they do it) and give a rounded view of customer behaviour and motivations
Is an expert in data and analytics and assists wider business teams to understand and drive the data and analytics agenda within the Halfords Group.
What you'll be doing:
Prepare written analysis and present findings to senior managers on a regular basis, making effective use of data visualisation to “tell the story”
Generate regular analysis/reporting in Powerbi to drive actionable insights to help define business objectives and support those objectives
Deliver an understanding of who our customers are and how they shop with us including customer journeys, purchase funnel, channel analysis and targeting effectiveness
Perform data mining, blending large datasets to support analysis and drive further insights
Identify new opportunities to improve our customer understanding and drive business benefit
Your experience
Excellent analytical skills – demonstrable success in delivering real-time insight that is actionable and drives revenue, churn, margin improvement
Strong technical skills including data extraction, data modelling, web analytics and data visualisations
Track record of distilling complex information into compelling visualisations and reports
Ability to manage multiple partners and requests, prioritise and deliver to tight deadlines
Your skills and qualifications
A degree or equivalent in a quantitative subject
Essential: proficiency in analytics tools – SQL, Excel, dashboarding & visualisation
Desirable: Powerbi (Tableau, Qlik), Google Analytics (GA4), Python, R
Superior written and oral communication skills
Ability to confidently present insight to non technical audiences
Good attention to detail and takes responsibility for the accuracy of their work
Your qualities
Passion for customer and constantly curious
Love of retail, cycling & motoring
Can-do attitude and the determination to achieve results
Hands-on self-starter with the combination of analytic and commercial skills to work out what needs doing and then act upon it
Enjoys working at pace in a fast moving and constantly changing environment
Adept at managing multiple concurrent projects and able to prioritise workload accordingly
Productive team member, collaborating effectively with all teams and at all levels of the organisation
An evangelist for customer and our relationships with them, obsessed about delivering the right message at the right time and with the right content
We are open to location on this role but travel to our support centre in Redditch Worcestershire will be required 2 days per week.
Job tags
Salary
