Group Digital Marketing Executive
Location
Wych Cross, East Sussex | United Kingdom
Job description
As members of Small Luxury Hotels of the World, each hotel offers impressive meeting spaces, exquisitely appointed bedrooms and suites, excellent wellness facilities and award winning dining across five restaurants.
The Group Digital Marketing Executive role is office based at the Elite Hotels group office, on site at Ashdown Park Hotel in East Sussex, however travel to The Grand (Eastbourne) and Tylney Hall (Hook) will be required. This is ideally a full-time role however part-time hours (to 30 hours per week) would be considered.
The role is key in supporting the Head of Marketing and Communications in the delivery of marketing plans for the company by having ownership of Elite Hotels’ digital presence. The role will manage and drive overall digital marketing strategies across Elite Hotels achieving key objectives and a successful return on investment from all planned initiatives across Elite’s wonderful portfolio of hotels.
Key Responsibilities and Duties
Planning
- Assist in the creation of the annual sales and marketing plan, with specific input into the digital marketing calendar.
- Organise workload effectively based on priority campaigns and activations.
- Actively participate in content creation and idea generation, taking the lead in procuring content to sell our story.
- Develop digital campaigns to target key business segments and address need areas within the business.
Online Presence
- Ownership of company website (via Drupal content management system) ensuring timely changes when required, regular audits and absolute consistency across the group.
- Ownership of marketing content on key partner and 3rd party sites to deliver maximum results through content management. This includes but is not limited to, hotel descriptions, visual asserts, promotions, blog articles and relevant news stories.
- Assist with the qualification of new 3rd party sites and online advertising opportunities ensuring they represent a strong return on investment.
- Work closely with key digital suppliers, sharing ideas, assimilating results, and driving success.
- Responsible for building customer relationships, and enhancing the customer journey, through all digital channels available.
- Utilise all digital channels available to market each hotel’s events calendar to maximise sales.
- In conjunction with our digital agency, ensure our Google/Bing/Apple visibility is consistent across the group, and optimised to deliver business goals.
E-Mail Marketing
- Instrumental in the creation of the annual e-mail marketing campaign and communication plan, tailored to the needs of each individual hotel and group promotions.
- Create, build and send frequent e-mail campaigns based on the agreed plan to ensure set objectives are achieved.
- Oversee automated guest communication making recommendations and adjustments as required.
- Analyse activity results, communicate findings with key stakeholders and evolve future activity where required.
- Full ownership of CRM system (Revinate), ensuring its maximum potential.
Social Media Marketing
- Responsible for our social media voice across group and hotel profiles, on key channels (namely Facebook, Instagram and LinkedIn).
- Schedule, post and respond to guest interaction.
- Develop and deliver social media campaigns to support segment objectives.
- Be fully versed in the field, keeping a keen eye on trends, challenges and making recommendations for Elite Hotels’ future social media strategy.
- Analyse activity results, communicate findings with key stakeholders and amend future activity where required.
- Achieve and exceed social media goals for growth and engagement.
Product Knowledge
- Become an ambassador for Elite Hotels by getting under the skin of each individual property and developing an excellent knowledge of our many services.
- Build strong and lasting relationships with key members of the hotel teams, to support the creation of content and delivery of business goals.
- Develop strong relationships with Group Sales & Revenue to ensure a unified approach.
- Ensure brand consistency across all communication.
- Be knowledgeable of all areas of the marketing team to assist with other key projects in additional to digital when the business need arises.
- Attend industry training programmes/seminars/ networking opportunities when required.
Finance and Reporting
- Assist in the creation of regular campaign reporting to be distributed across the company.
- Analyse and report quarterly digital performance metrics and data to key stakeholders and the wider sales & marketing team.
- Attend and present at regular meetings with group and hotel teams.
Key Skills and Qualities
- A broad understanding of the digital marketing landscape
- Computer Literate including Microsoft 365
- Strong time management skills
- Excellent copywriting/proof reading skills
- Exemplary attention to detail
- Analytical
- 2+ years of working knowledge in a marketing related role
- 1+ years use of social media and email in a B2C business
- Confident when dealing with key stakeholders (internal and external)
- Takes pride in and ownership of work
- Organised approach to workload
- Adaptable to new tasks/challenges
- Can do attitude
If you feel that you can rise to this challenge, then please submit your application as soon as possible. We reserve the right to close the role early if sufficient applications are received.
Due to our rural location and office-based nature of the role, you will need your own transport
At Elite Hotels we have a single minded and unwavering goal to make every visit to our hotels a positive experience that customers feel compelled to talk about.
About Elite Hotels
Elite Hotels present three hotels of distinction in the south of England, with Ashdown Park Hotel & Country Club sitting peacefully in the Ashdown Forest, The Grand Hotel standing majestically along the Eastbourne seafront and Tylney Hall Hotel & Gardens within 66 acres of rolling Hampshire countryside.
Why Work for Elite Hotels
As an accredited Investor in People, we are dedicated to the development of our staff. Many of the team started out in junior roles but have been offered training and promotional opportunities as their skills have grown. We are very fortunate to have a large percentage of long-term team members able to offer their experience and expertise to the next generation of hospitality professionals – this could be you.
Benefits
To support and reward our staff we offer:
- A commitment to pay above the living wage
- Career development with accredited training providers
- Enhanced holiday programme & reward scheme for long service
- Employee Assistance Programme - Hospitality Action
- Meals provided while on site
- Free parking
- Generous 'Refer a Friend' bounty incentive
- Recognition awards for exceptional customer service
- Reduced price stays in Elite hotels
- For full details of the benefits on offer please check our website:
Job tags
Salary
£27k per annum
