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Location

India | United Kingdom

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Job description

Marketing Executive

February 2024

Purpose of the Role

In-line with commercial objectives across revenue streams, this role will be responsible for the scheduling, design and execution of paid activity for both Sesame Bankhall Group and its partners, which include mortgage lenders and insurance providers. In addition to this, the role will publish activity across a variety of channels, and will report and feedback on activity performance.

Responsibilities:

Ensuring the execution of all scheduled partner marketing activity.

Creating and manage paid social media (predominantly LinkedIn) campaigns, PPC and other
digital advertising.

Work with the wider team to create an annual schedule of partner activity across all paid
channels.

Support the creation of insightful quarterly reports for SBG’s third party partners, reporting
on their marketing activity and providing recommendations designed to increase
engagement for future activity.

Monitoring the marketing activity of SBG’s partners to ensure activity performs in-line with
expectations, and working with the Marketing Executive to reduce risk of low-performing
campaigns.

Using email marketing software, work with existing email templates to create campaign
emails for SBG’s partners.

Checking all advertisements and artwork meet SBG specifications.

Where relevant, work with SBG partners to create dedicated campaign plans to support
partner marketing.

Ongoing maintenance of partner contact information, ensuring all partner contact details
stay up to date.

Attend partner meetings with Marketing Executive to review partners’ activity performance
and arrange further marketing activity.

Identify new opportunities for revenue streams.

Where needed, support with SBG’s wider marketing activity in-line with team requirements

Competency	Level
Interacting & Engaging	B
Technical Competence	A
Organising & Executing	A
Managing & Developing Self & Others	A
Service Delivery Excellence	A
Entrepreneurial & Commercial Thinking	A
Embracing Change	A
Leadership	A
Collaborative Working	A

Personal profile

Experience required

Essential

Experience using email marketing software.

Experience in customer/stakeholder service management.

Experience reporting on marketing activity.

Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM.

Experience with Google Analytics.

Experience with social media scheduling software.

Our Expectations

Our Approach to Risk Management

You will require an awareness of operational and regulatory risk, which may impact on SBG.
You will be responsible for reporting to their line manager any risk which may impact on the
business.

Three Lines of Defence Risk Management Model

You will be required to deliver your role competently and comply with the relevant
standards and procedures, ensuring that SBG deliver a service where suitable advice is given
to the end consumer, which is adequately recorded and ultimately promotes good customer
outcomes. This can either be through direct influence or in a support services capacity.

The Consumer Duty Principle

You will be required to highlight to your line manager procedures and processes that may
impact on SBG’s ability to deliver good outcomes for retail customers and/or may lead to
foreseeable harm. Where possible and relevant to your department, put forward
suggestions that could positively impact the outcomes achieved by retail customers.

Information Security

You will need to be aware of all information security principles, policies and procedures and
ensure these are followed on a day-to-day basis. You will be required to remain vigilant at
all times and report any security concerns, suspicions and/or breaches in a timely manner.

SBG’s 6 Star Service Delivery

You will need to demonstrate an understanding of what 6-star service delivery means in
your role. This will be evidenced through your day-to-day behaviours and performance
measured against your team’s 6-star service objectives.

ApplyBack to all jobs

Full time

Up to £28k

Sale based – Hybrid (3 days per week in the office)

Closing Date: TBC

Essential Skills Required

Analytical thinking required to interpret data from multiple sources and provide recommendations based on this data

Solution-focused mindset and positive attitude to problems and challenges.

Creative and innovative approach; able to proactively contribute ideas.

Self-motivated and able to manage priorities, with a sense of autonomy and the ability to take ownership and responsibility, while being a real team player in the face of challenging deadlines.

Ability to work on multiple projects simultaneously whilst maintaining close attention to detail.

Drive and ability to meet and exceed expectations, and the ability to identify opportunities for development and improvement.

Open and honest communicator with the ability to adapt at pace and prioritise when working across multiple pieces of work.

Representing the SBG Marketing & Events team at all levels.

Critical Knowledge Required

Strong working knowledge of Microsoft packages Word, Excel and PowerPoint

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Job tags

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Salary

£28k per annum