Location
Bradford | United Kingdom
Job description
Location: BD4 6HN
Division: Creative, Product & Marketing
Contract Type: Permanent – Salaried
We're looking for talented Marketing Manager to join our Team. A hands on role you'll develop, implement and monitor marketing plans for the Hallmark brand in UK & Ireland, aligned with wider Hallmark UK and International business goals, ensuring brand consistency and integrity both offline and online.
Your responsibilities will include:
- Planning, organising and controlling marketing activity that will increase purchase intent amongst trade and consumers and increase sales within the varied distribution channels
- Directs new approaches and strategies utilising knowledge of consumer behaviour, shopper insights, trends, and competitive information
- Manage the organisation and execution of brand events, including but not limited to trade and direct to consumer activities
- Bring Hallmark’s Brand, Charity & Licensing proposition to life for trade audiences via the creation and delivery of a marketing plan, including the use of case studies and advertorials
- External PR and corporate communications – Manage trade PR relationships for all product and customer initiatives
- Utilise appropriate social channels (Linked In etc.) to showcase relevant content to customers, working cross-functionally to ensure the right mix of content is achieved for those channels
- Lead the development and execution of effective retail solutions across independents and retailers with the support of procurement, product & range teams.
- Budget management and the ability to track annual spend, with the support of the procurement team
- Identify ways to improve performance and best practice approaches from regular competitor monitoring and leveraging consumer and market insights
To be successful you will need:
- Solid marketing experience with a well-rounded approach and previous experience of working FMCG company, ideally a creatively-led business
- Be credible and articulate, with excellent communication, presentation and interpersonal skills, developing strong, positive relationships, effective linkage and integration with key partners
- Enthusiastic and self-motivated, with the ability to lead projects proactively
- Ability to demonstrate cross-functional collaboration with other department functions
- Commercial awareness with the ability to measure and communicate the impact of the activity
Based at our Dawson Lane site in Bradford, close to key motorway links you’ll be able to take advantage of:
- Competitive salary
- 26 days holiday plus bank holidays
- An annual care day and volunteer days
- Annual bonus scheme
- Health cashback scheme
- Pension benefit
- Flexible working opportunities including working from home opportunities
- Free onsite parking for when you are in the office
- A variety of other cultural and lifestyle benefits, aimed at promoting a positive work/life balance
You may have experience in the following: Brand Manager, Marketing Director, Marketing Coordinator, Marketing Strategist, Marketing Specialist, Marketing Executive, Creative Marketing Manager, Digital Marketing Manager, Product Marketing Manager, Trade Marketing Manager, Marketing Communications Manager, Marketing Campaign Manager, etc.
REF-211 702
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