Marketing and Communications Manager
Gael Force Marine Equipment
Location
Inverness, Highland | United Kingdom
Job description
A rare opportunity has arisen for a Marketing and Communications Manager to join our team at Gael Force Group, based at our Headquarters in Inverness.
Our vision is to grow our business to be recognised as a major world class Scottish company which will provide a sustainable, high yielding legacy for all its stakeholders over the very long term. Our mission is to be the trusted product, technology and service supply partner of choice to our customers across multiple marine sectors.
This role will be instrumental in supporting our work towards that vision and mission by creating, leading , and delivering the marketing and branding strategy for the company.
As part of a small team, the Marketing Manager will carry out all day-to-day marketing and branding work and will support senior management and Directors to promote and deliver sales objectives, product commercialisation, work on strategic long-term planning, support market analysis and internal and external brand image.
- Manage and optimise all marketing and communications to support company activities including sales, lead generation, and employer branding.
- Create, lead, and deliver the marketing strategy for the company.
- Manage the marketing budget.
- Create and publish all marketing material through digital platforms and traditional media, including email campaigns, social media marketing, online advertising, websites, and print.
- Analyse, measure, and report on the effectiveness of marketing campaigns and communications.
- Create and implement promotional and content plans, and review success against KPIs.
- Support intelligence gathering on markets and products and work with directors to take product innovation to commercialisation.
- Ensure strong brand management and corporate identity with clear internal and external communications.
- Analyse prospective strategic partner relationships for company marketing.
- Strategic oversight of market research and intelligence gathering to support developing market strategy.
- Project manage the company’s presence at exhibitions and events locally, nationally, and internationally.
- Respond to press requests,create press releases as necessary and cultivate positive relationships with trade, local, and national media outlets to achieve optimal response.
- Build and maintain relationships with external partners, membership agencies, and third-party agencies.
As a Marketing Manager you will be skilled and/or qualified in the following:
- Previous experience in a similar role - management experience is preferred.
- Experience with digital marketing, including to social media marketing, email marketing, marketing analytics, and content creation.
- Experience with more traditional marketing methods including direct marketing, and event coordination.
- Experience with copywriting, public relations, and media management.
- Experience with Adobe Creative Cloud applications, in particular InDesign, Photoshop, Premiere Pro and Illustrator.
- Familiarity with the Aquaculture, and marine industries is preferred.
Qualities:
- Proactive and action oriented.
- Well-developed planning and organisational skills.
- Willingness to engage in a wide variety of tasks.
- Diplomatic and confident communicator with strong interpersonal skills.
- Well-developed leadership / delegation skills.
- Enthusiastic and passionate about our vision, mission and values.
- Creative and forward thinker.
- Willing to work towards long term goals.
- Work well within a team.
What can you expect:
We offer a number of perks and benefits. Some of these include:
- Salary of between £38,000- £47,000 per annum dependent on the knowledge and experience of the candidate.
- Generous staff discount on over 10,000 product lines instore.
- Cycle to work scheme.
- Annual leave commences at 30 days per annum, increasing with length of service.
You can apply directly online to Gael Force Group via this link or please send us your current CV with a covering letter to [email protected] detailing your reasons for applying and why you would be suitable for this position.
About Gael Force Group:
Established 40 years ago, Gael Force Group has grown with ambition and a clear purpose, established as a leading supply partner of equipment, technology, and services for the sustainable farming of healthy, nutritious seafood. Our competence and experience in aquaculture and commercial fishing environments mean we are well-positioned to extend our range to commercial and leisure marine sectors.
Understand more about our culture, products and where we have come from by visiting gaelforcegroup.com .
You can also stay up to date with everything that is happening at Gael Force by following us on:
Salary of between £38,000 - £47,000 per annum dependent on knowledge and experience
Experience
Previous experience in a similar role - management experience is preferred.
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