Student Recruitment Engagement Manager 0.8FTE
Location
Lancaster, Lancashire | United Kingdom
Job description
View All Vacancies
Central Marketing & Student Recruitment
Location: Lancaster or Carlisle
Starting Salary: £37,099
with incremental progression to £41,732 (pro rata)
Post Type: Part Time
Hours per Week: 29.6
Contract Type: Permanent
Release Date: Monday 12 February 2024
Closing Date: 23.59 hours GMT on Thursday 14 March 2024
Interview Date: To be confirmed
Reference: XX115624
We are the University of Cumbria, for and from Cumbria and our localities, rooted in serving our communities, with people, place and partnership at our heart.
Now is a very exciting time to be joining us because we are delivering a new "Towards 2030" strategic plan focused on making the most of our three most valuable assets; People, Place and Partnerships, to become a catalyst for economic well-being for our region, nationally and internationally.
Role purpose:
- This role focuses on utilising the insight we gather through our Course Enquiry Centre and other customer touch points to enhance and drive recruitment across the portfolio through tailored telephony conversion activity throughout the learners’ journey.
- The post holder oversees the internal and external operations of the University's Course Enquiry Centre, supporting recruitment initiatives across the Marketing and Recruitment Service. Drawing on the insight gathered by this Team, we will enhance our content and communications to minimise repeated queries coming through to the Course Enquiry Centre, prioritising this work on a project basis dependant on position within the academic cycle.
- To lead in developing the processes and procedures focused on excellent customer handling, prompt and effective response to all enquiries, utilise appropriate marketing and response mechanisms, make the student journey from enquirer to applicant seamless and help to maximise conversion rates to application stage and beyond.
- To establish and maintain good relationships with members of staff across the University, working with Institutes to gain their support in developing recruitment to their courses, whilst working closely with the other areas within Marketing and Recruitment and other Services internally to ensure a holistic and co-ordinated approach to student recruitment activity.
- To increase the scope of our outbound functions of our Course Enquiry Centre will be an initial priority, working with colleagues across Marketing, Recruitment and Admissions Teams, creating bespoke activity aligned to student decisions and drop off points. This will also include support in lead qualification activity, leading on the development of meaningful engagements throughout the applicants’ journey.
- To support and lead on wider Service wide activity such as Clearing, Open Days, Student Ambassadors and other internal and external events.
We offer a comprehensive set of staff benefits which includes a competitive salary, 35 days holiday plus bank holidays (pro rata), hybrid working in line with business need, excellent pension scheme with 8% employer contribution. For more information please click HERE
For more information about the University of Cumbria, click here.
Informal Enquiries: Daniel Dutton| Head of Student Recruitment and Outreach| [email protected]
Further details:
We encourage applications from the broadest range of society, including all under-represented groups with particular emphasis on Black, Asian and Minority Ethnic candidates, who are currently under-represented in our University and in comparison, to the sector.
Job tags
Salary
£37.1k - £41.73k per annum
