Marketing and Communications Director
Location
Ashford, Kent | United Kingdom
Job description
Aquent is recruiting an experiencedMarketing and Communications Directorto join a dynamic and pioneering start-up in the carbon solution space, where revolutionary ideas are shaping the future of sustainability. Be at the forefront of transforming ethical practices and play a key role in steering pioneering marketing and communication initiatives. The ideal candidate will be a driving force, well versed in successful delivery in start-up environments. You will have relevant experience, demonstrating a strong track record in project management, full life cycle expertise, and a hands-on approach to communication strategy development. This role involves managing both internal and external stakeholders, creating compelling communications, and ensuring the seamless execution of marketing projects.
Our client specialises in reforestation efforts, prioritising the restoration of degraded land and promoting biodiversity through the planting of indigenous trees while minimizing chemical usage to preserve soil and wildlife. They emphasize environmental stewardship and sustainability in all their endeavours. Leveraging technology, they facilitate fair compensation for smallholder farmers by utilizing automated payment tools and blockchain traceability software, while their tech-enabled approach ensures precise monitoring of tree health and carbon sequestration data through satellite tracking and AI models, benefiting both farmers and customers.
Key Responsibilities:
- Lead the development of long-term marketing and communications plans.
- Foster a culture of innovation within the marketing team, encouraging experimentation with new channels, technologies, and strategies to stay ahead of the competition.
- Able to create a substantial marketing comms strategy for an innovative start-up.
- Ownership of the digital marketing budget, performance tracking and forecasting.
- Be industrially minded and commercially aware about growing in this new market, seeking evangelical consumers, and influencing the B2B market.
- Daily Campaign Management across all digital channels, ensuring ROI targets are achieved.
- Conduct market research to identify opportunities and challenges.
- As the business scales you’ll work with the creative team to create
- suitable assets to test and deliver.
- Explore, test and implement new acquisition channels and retention strategies.
- Lead marketing projects from inception to completion, ensuring they align with organisational goals and timelines.
- Collaborate with other department heads, such as sales and branding to ensure alignment of marketing eKorts with overall business objectives.
- Build and maintain strong relationships with internal and external stakeholders, including investors and partners.
- Oversee the creation of impactful content, including media/press releases, articles, and social.
- Develop protocols and strategies for managing communication during crises or emergencies, ensuring transparency, accuracy, and maintaining the company’s reputation.
- Responsible for the sales and marketing of credits and pricing strategy.
- Creating the brand hierarchy.
- Building web systems and downstream branding of assets on budget on time.
- Be the communication and PR symbiosis across company comms – media and webinars.
- Asset creation and social media campaign for creating discussions around carbon with buyers of brands and retail. To influence brands behaviour on carbon footprint reduction and oKsetting the balance.
- Develop the Certification plan process and system for validated brands to sign up and placing of certification logo on packaging. Confirming the footprint of each branded goods.
- Ensure the clients app for condors, buyers are built with the tech team.
- Prepare sales plans for 2025 credit sales.
- Working on Investor relations marketing, mailers and newsletters.
Experience:
- A great attitude is key, we’re looking for someone with a proven track record of outstanding delivery in a start-up environment.
- Extensive experience of operating in a senior marketing and communications role.
- Proven track record of successfully managing marketing and communications projects from conception to completion.
- Exceptional interpersonal and communication skills, with the ability to build relationships at all levels.
- Demonstrated ability to work independently and take ownership of projects.
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