Brand & Lead Generation Manager
Location
Uxbridge, Greater London | United Kingdom
Job description
Brand & Lead Generation Marketing Manager
Are you an experience Brand & Lead Generation Marketing Manager seeking your next opportunity? ManpowerGroup UK are currently hiring for a Brand & Lead Generation Marketing Manager in our London office on a hybrid basis. This is an exciting opportunity to develop and execute data driven marketing campaigns for our Brook Street brand while building meaningful stakeholder relationships and delivering on strategy and exciting projects.
Responsibilities:
- Build in-depth knowledge of the recruitment industry, our clients and prospects service offerings
- Work closely with colleagues in other teams to develop and implement marketing plans
- Work very closely with our stakeholders in Brook Street to understand their needs in regards to marketing
- Ensure campaigns target the right opportunities
- Measure ROI on all marketing activities
- Support of the development of our offerings across brand websites and digital marketing channels
- Manage advertising campaigns and promotional activity
- Lead the management and coordination of the B2B events programme
- Work with the PR team to build high levels of visibility in target markets
- Conduct and/or manage market research, customer insight and competitor analysis, developing appropriate strategies to address outcomes
- Manage allocated marketing budgets
- KPIS measured against qualified leads, brand awareness, events and collaboration.
About you:
- Experience with a recruitment business desirable but not essential
- 5 + years experience in a similar role generating leads
- Creative and commercially minded
- Capable of adding strategic guidance
- Proven stakeholder management experience
- Strong written communication skills.
- Strong planning and organisational skills
- Team player with ability to operate independently
- Ability to form strong and effective working relationships with people at all levels across the organisation
- Confident, resourceful and a "can do" attitude
- Ability to work in a fast-moving and changing environment where challenge is the norm and issues are widely varied.
Skills required as Brand & Lead Generation Marketing Manager include:
- Experience of implementing integrated, strategic marketing campaigns with evidence of success; experience with the HubSpot marketing
- platform is desirable
- Strong communication (both written and verbal) and presentation skills
- Analytical skills - ability to interpret statistical data
- Proven project and campaign management ability
- Experience of driving online marketing campaigns
- B2B marketing experience is essential; some B2C experience is desirable
- Experience in the recruitment industry would be beneficial
Benefits:
- On offer is a competitive salary and benefits package including yearly bonus
- Hybrid working model - 2 days in the office per week
- You get your birthday off
- 25 days annual leave plus bank holidays rising to 27 days after 2 years service
- You can buy 5 additional days holiday if you want to
- Pension and company Sick Pay
- Discounts on shopping, retailers etc
Apply now to find out more.
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Job tags
Salary
