CRM Executive & Data Analyst
Location
Carshalton, Greater London | United Kingdom
Job description
Overview
We are looking for someone with a strong understanding of data and CRM systems to join a successful business as a CRM Executive & Data Analyst.
Salary: £38,000 – £40,000
The Role
- With the Marketing team, agree data and targeting needs for every Promotion and Campaign, actively deciding selections that best meet campaign and business objectives to improve the customer experience
- Extract relevant data from Workbooks in an organised way and prepare the data for usage by various third parties excluding extracting the data
- Suggest data testing for individual campaigns and promotions and generalised data tests to identify upsell and cross sell opportunities
- Email Service Provider (Dotmailer) data management via the CRM API and managing data fields and processes within Dotmailer itself
- Maintain control groups including Seed lists
- Work with third parties on data acquisition projects
- Support the team with managing the postal broker final data briefs and deliveries
- Continual updates and customisation to configure the CRM application
- Assist the Campaign Manager and Marketing Director to improve and enhance the CRM system
- Alongside the Campaign Manager and Marketing Director create, implement and enhance a contact strategy
- Help build standard reports/dashboards for reporting across the business, ensuring that complex information is presented clearly and in easy-to-use formats
- Manage the quality and consistency of data capture across all customer touch points including online forms, Call Centre, events etc
- Support the Matrix Management Team and CTO in rolling out the CRM system to other teams across the business – start to finish involvement
- Administration of the CRM system when other teams are using Workbooks to run their business areas
- Establish processes to ensure the quality of all databases held within the CRM is clean (i.e. the customer data is regularly cleansed and deduped) and that GDPR guidelines are followed
- Train and support the Marketing team in the overall management of the CRM system, including daily imports and exports, hygiene reports and general maintenance
- Assist with CRM training company wide as needed
- Keep up to date with all CRM developments and maintain day to day contact with Workbooks
- Continuously improve CRM system and CRM best-practise knowledge through reading and self-study
- Keep up to date on all GDPR Laws and Directives
Key Skills/Experience
- You will love data – working with databases, data analysis, data segmentation and data management
- Interested in GDPR and keeping up to date with data advancements
- Experienced in Workbooks or similar – Fast Stats, Dynamics, Salesforce
- Advanced knowledge of Excel
- Knowledge of SQL coding an advantage
- I have a commercial understanding
- Ability to work to deadlines
- Ability to work quickly (but without mistakes)
- Able to manage many projects at the same time, whilst responding quickly to urgent requests
- Great attention to detail
- Reliable and dependable
- Independent – able to get on with the role with minimal direction at times
- Able to flag issues and problems and look for solutions
- Personable with the ability to communicate appropriately and effectively at all levels
Job tags
Salary
£38k - £40k per annum
