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Marketing Executive


Life Balance Chiropractic Centre


Location

Poole, Dorset | United Kingdom


Job description

Are you ready to unleash the power of your marketing skills in the dynamic world of natural healthcare? Life Balance Chiropractic has an exciting opportunity for a Marketing Executive with 3+ years of experience to lead the charge in our Poole-based team in Dorset. 

What we can do for you: 

Be a part of a dynamic, growing business with a leader development opportunity for you like no other. No two days will be the same: an exciting and fast-paced role within a small, intelligent, honest and passionate team within a collaborative and friendly culture. No industry experience is required. 

You will get the opportunity to:

What We Offer You: 

Who are Life Balance Chiropractic? 

We are The #1 family-friendly chiropractic provider in the UK for patient care excellence. Our people are at the heart of everything we do. We have created an environment where people can look forward to coming to work, feel empowered, and benefit from working collaboratively and independently. Our vision is to heal the world. We are on a mission to enable our community to make better decisions about their health and be enablers to achieve their health goals but never rest in glory. There has never been a better time for people to focus on their health, happiness and quality of life. You have a big opportunity to build on our growth and reputation and play a key role in increasing demand generation to serve more clients.

Core Values We Live By:

Unimpeachable Character - (Honesty)

Care Personally Challenge Directly - (Humility)

Connect through (Vulnerability)

Create the Remarkable - (Courage)

Build Competitive (Greatness) - 1% Better Everyday and Be Curious (Learn


Your Mission:

As our Marketing Executive, you will have a base knowledge across the T-shaped marketer framework and be ultimately responsible for building brand awareness, attraction and lead demand generation, leading to new client bookings, delight (referrals), retention activities and reactivation of past clients through your marketing foundation skills and harnessing your channel expertise.

What does a typical day look like?

Use your base knowledge to research, design, brand, position and deliver the right messaging to our target audience through a storytelling approach that helps people find us, hooks and keeps attention and drives demand generation by assisting them in deciding to use our service faster than they usually would. 

You will work across multiple aspects of marketing, including leading, planning, execution and optimisation of the marketing plan across different channels. Delivering all activity within an agreed budget to get our message through to the market and provide value to consumers that, as a result, generates a steady stream of leads and new clients through demand generation. 

This will include being the mastermind behind our marketing foundation across multimedia channels. This will include copywriting, design, a/b testing, video, statistics, analytics, performance, funnel marketing and customer experience. Deliver your channel expertise across business development, community, CRO, email, events, content marketing, SEO, multimedia, paid Ads, partnerships, PR and social media. 

You will shape the identity of our marketing, unleashing your creativity to develop content ideas, formats and promotional plans that hook and keep attention and increase demand generation, leading to an increase in leads and new clients for our family chiropractic health centre. 

You will be working to create marketing assets to follow up on inquiries and book new clients to schedule health appointments, check in with our existing client base, send out information packages and assist in maintaining the integrity of the company's database.

You will be the first point of contact for many of our clients, so the right candidate must be honest, intelligent, and passionate about empowering people and starting their journey to move freely, feel better, and live more.


What You'll Do: 

What will you bring? 

Job Type: FT, 40hrs pw £25,000 - £27,000 pa DOE
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