Location
Poole, Dorset | United Kingdom
Job description
Product Marketing Manager £40k-£50K HO located in Poole (Hybrid)
A Product led Marketing opportunity managing B2B product centric direct marketing campaigns, both online and catalogue-based marketing. This role will involve a mix of marketing strategy and planning and also hands-on execution.
Duties & Responsibilities
- Hands on leadership for high quality delivery, management and optimisation of activity across all customer touchpoints to grow sales and meet KPIs:
- Manual email sends (customer and prospect)
- Automated emails
- Ecommerce Merchandising
- Landing Pages
- Online and offline merchandising developments
- Informational and institutional content
- Package inserts and other printed collateral
- Collaborate with Ecommerce Team to proactively utilise and leverage ecommerce functionality for stronger trading on-site pop-up tools, customer insights, digital automation tools and navigation.
- Collaborate with Data & Analytics Team to strategically leverage prospect, and customer data to drive response, acquisition, retention, sales and profitability, finding new data sources as appropriate.
- Hands-on leadership of commercial strategy and activity – spending marketing budget effectively in line with strategy and commercial objectives.
- Proactively lead and constantly optimise day to day performance and administration.
- Liaise with Product & Innovation Team, Supply Chain, and Group Buyer on continuous developments such as new product/website launches or alternative product sourcing initiatives, stock management
- Proactively contribute and follow through on ideas for growth Liaise with business development to act on additional commercial opportunities as required.
- Deliver alternative advertising efforts with wider Marketing Team, including trade shows and PR.
- Management and coaching of Product Marketing Executive(s)
Benefits –
- Hybrid working- 2 days working from home & 3 days in the office per week (after probation)
- 25 days holiday rising with years of service, plus bank holidays
- Free parking
- 8% Pension- (3% Employer & 5% Employee)
- Stunning offices with kitchen and break facilities
- Ongoing support, development and training in line with the needs of the role and business
- £200 pa for health and wellbeing activity (after 1 year of service)
- Social committee with organised events and activities
- Opportunity to get involved with events and initiatives to support local charities
Job tags
Salary
£40k - £50k per annum
