Pure Resourcing Solutions
Location
Cambridgeshire | United Kingdom
Job description
Head of CRM
Hybrid - 1 day a week based out of Cambridgeshire
Up to £75,000 based on experience
Are you an analytical and creative leader with a passion for customer retention in the dynamic world of retail ecommerce?
We are looking for a strategic and forward-thinking Head of CRM to be a critical part of this global business, you will own and manage CRM marketing automation platforms, leading ideation and implementation of campaigns in order to drive acquisition, retention, loyalty and engagement using cross-channel messaging, to drive customer growth and lifetime value.
To be successful in this role you will be responsible for:
- Managing campaign delivery through team prioritisation and resource planning.
- Responsible for complex segmentation and forecasting revenue, while protecting margin.
- Launching new automated personalised CRM campaigns to create seamless customer journeys.
- Support on CRM forecasting and planning process to meet agreed KPIs and targets and measuring performance of CRM channels, building and analysing relevant reports, oversee test/control design and execution, and provide relevant recommendations and next steps from the results.
- Staying ahead of the latest email technology, maximising the usage of the current CRM platforms and adopting new CRM technology/good practice where relevant
- Working with the relevant product teams to manage the roadmap and create the requirements for the technology needed to support CRM initiatives.
- Ensure seamless integration of the CRM communication plan across channels, including email, online, mobile and testing new channels like direct mail to drive engagement, frequency and spend throughout the customer lifecycle
- Develop and execute strategies and tactics that will drive customer growth and loyalty to meet engagement, loyalty and commercial targets
Required skills and qualifications:
- Over 4 years of managing 'call to action' retail/ecommerce marketing activity within CRM, retention or marketing
- Strong knowledge of ESP/CRM/CDP platforms (Klaviyo, Hubspot, Ometria)
- Strong Google analytics (GA4)
- Understanding of retail, ecommerce and marketing businesses
- Analytical skills to track and manage performance
- Excellent knowledge of CRM platforms and technologies
If you are creative and have superior analytical skills within retail ecommerce, apply now!
Job tags
Salary
£55k - £75k per annum
