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Location

Huddersfield, West Yorkshire | United Kingdom

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Job description

At In Good Company Brewing, we are a passionate team of diverse individuals who attribute our success to the excellence of our people. Through independent ownership, we bring an entrepreneurial craft spirit to our customers and consumers through our adored brands, Magic Rock, Fourpure and Big Drop. From our breweries and taprooms in Huddersfield and Bermondsey, to our hospitality venues across the UK, we champion our love for beer, sociability, and our community through nurturing the expertise and development of our people.

Job Description

We're on the hunt for a Marketing Manager for Big Drop Brewing Co which is one of the founding alcohol-free beer brands. We make great tasting beer that just happens to be alcohol free & have won over 100 awards, some against full strength beer! We are currently distributed in the UK, Europe, USA & Australia. 

As the Marketing Manager for Big Drop Brewing Co, you will be responsible for developing and implementing a comprehensive marketing strategy to promote The Big Drop Brand brand, increase sales, and maintain a strong market presence. This role involves managing both above-the-line (ATL) and below-the-line (BTL) activities, focusing on the on-trade, off-trade, and export channels. The successful candidate will play a pivotal role in shaping the brand image, driving customer engagement, and supporting our business objectives.

Accountabilities:

Brand Strategy and Positioning:

• Develop and execute a cohesive brand strategy that aligns with the company's overall goals.
• Create category stories to support the positioning of the brand across multiple markets, emphasizing unique product attributes and consumer experiences.
• Ensure consistent brand messaging across all marketing channels.
• Monitor market trends and competitor activities to identify opportunities for differentiation.

  Above-the-Line (ATL) Marketing:

• Plan and execute campaigns to increase brand visibility Where applicable collaborate with partners to develop compelling content and visuals.
• Monitor and evaluate the performance of ATL campaigns and adjust strategies as needed.

  Below-the-Line (BTL) Marketing:

• Implement BTL activities such as events, sponsorships, and promotions to engage our target audiences.
• Develop partnerships and collaborations to enhance brand awareness and customer loyalty.
• Work alongside our social manager to leverage digital marketing channels (social media, email, influencer marketing) for targeted promotions.

  On-Trade and Off-Trade Marketing:

• Create tailored marketing strategies for on-trade (bars, restaurants) and off-trade (retailers, supermarkets) channels that support our growth targets for 2024
• Work closely with the sales teams to align marketing efforts with distribution & growth targets.
• Develop POS & initiatives to boost brand awareness & drive ROS in on-trade and off-trade locations.
• Evaluate all activities.

Export Marketing:

• Develop and execute marketing strategies for key international markets to drive export sales.
• Collaborate with distributors and partners to ensure consistent brand representation across our key territories
• Monitor and evaluate all activations.

  Budget Forecast and Management:

• Develop annual marketing budgets in alignment with business objectives.
• Monitor and manage actual v forecast spend.
• Monthly reporting on budget forecasting & ROI of marketing activities.

Requirements:
• Previous brand / marketing experience.
• Previous experience in working across ATL and BTL campaigns.
• Excellent communication skills and the ability to collaborate with diverse teams and stakeholders.
• Skilled in project management from initiation to successful completion.
• Proven ability in cross-functional collaboration.
• Profound comprehension of the FMCG industry.
• In-depth understanding of On, Off Trade, and Export Markets.
• Understanding of annual brand planning and presentation process.
• Ability to demonstrate strategic thinking skills to formulate a cohesive plan.
• Proficient in budget management.
• Robust abilities in cross-functional collaboration and communication.
• Adept at making decisions based on data-driven insights.

Qualifications

• Previous brand / marketing experience of at least 1-3 years.
• Previous experience in working across ATL and BTL campaigns.

Additional Information

What we offer you!

• Salary £36,000 per annum, depending on experience.
• Annual bonus scheme set on realistic achievement goals.
• A generous free beer allowance and Taproom benefits
• A paid day off for your Birthday
• Counselling and wellbeing resources through LifeWorks
• Enhanced company parental leave
• Company pension
• Tech and Cycle to work scheme.
• Referral programme
• Sick pay

Additional Information

:

• Full-Time (40 hours per week) 5 days per week across Monday - Sunday
• If this sounds of interest to you and your career aspirations, we’d love to hear from you and we look forward to receiving your application.

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Job tags

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Salary