Product Marketing Manager
Location
Greater Manchester | United Kingdom
Job description
About Our Client
Our client is a renowned business in the FMCG sector. With over 1000 employees, the company prides itself on its strong market presence and its commitment to delivering high-quality products to consumers. Based in Manchester, the company offers a vibrant working environment and a strong commitment to employee development.
Job Description
Responsibilities of the Product Marketing Manager:
- Responsible for formulating the local category plan within the specified sub-category, establishing the corresponding NPD/EPD pipeline, and overseeing all associated activities (NPDs/EPDs), encompassing local activation and customisation tasks.
- Collaborate with R&D and Sales to monitor local brands and competitors, extracting valuable insights for one category/region to provide informed range and product recommendations.
- Analyzes the assortment of customers, identifies local needs of consumers and customers, and strategically builds a successful portfolio for each category. Manages the local portfolio from inception to conclusion, ensuring its alignment with the intended purpose, namely, offering the 'right product at the right price'.
- Develops a creative approach to influence and guide customer choices, actively supporting local tender requirements in close coordination with Commercial colleagues.
- Acts as a category management advocate for partner customers, regularly presenting and adeptly recommending and influencing growth strategies for private label products based on a profound understanding of the market and category.
- Implements category solutions through a comprehensive utilisation of the marketing mix.
The Successful Applicant
A successful Product Marketing Manager should have:
- Proven experience in product marketing within the FMCG sector.
- Exceptional knowledge of market research and data analysis.
- Excellent communication and presentation skills.
- Strong familiarity with the latest marketing trends and techniques.
- Ability to work in the Greater Manchester based office 2x per week
What's on Offer
Product Marketing Manager Offer:
- Up to £50,000
- An inclusive and supportive company culture promoting employee development.
- Opportunities for career growth within the FMCG sector.
- A vibrant working environment based in Greater Manchester.
Whether you are looking to advance your career in product marketing or seeking a new challenge within the FMCG sector, we encourage you to apply for this exciting opportunity as a Product Marketing Manager. #J-18808-Ljbffr
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