Marketing Executive

Location

Remote | United Kingdom

Job description

The Organisation:

The Institution of Civil Engineers (ICE) is a 95,000-strong global membership organisation with over 200 years of history.

It is a centre of engineering excellence, qualifying engineers and helping them maintain lifelong competence, assuring society that the infrastructure they create is safe, dependable and well designed.

Its network of experts offer trusted, independent advice to politicians and decision makers on how to build and adapt infrastructure so that it is more sustainable and resilient to the effects of climate change.

The Role:

The role is based within the Marketing team of the Membership division of the ICE. The Marketing Executive will be responsible for assisting the team in communicating the value of joining and staying with ICE for civil engineers and built environment professionals.  The Marketing Executive will primarily support projects targeting undergraduates and apprentices, and promoting the value of professional qualifications to practicing engineers.

Duties and Responsibilities: 

• Market to key customer groups to build brand awareness and loyalty
• Develop and implement the tactical/operational project plans to recruit and retain members
• Coordinate the creation and delivery of marketing communications to target segments
• Identify needs of target segments to shape marketing plans and messaging
• Work with team members and self-manage to ensure timely dispatch of communications
• Liaise with external suppliers, e.g. designers and video editing agencies
• Execute periodic member research and analysis to identify opportunities for growth and improvements to current member offer
• Create/ update in-house collateral such as flyers, ads, posters and banners
• Champion up-to-date industry standard methods and best practice to inform all relevant business decisions.
• Support delivery of marketing team events, e.g. ICE professional qualification ‘graduation’ ceremonies
• Provide reporting on performance of marketing activity adapting to meeting changing market/business needs

What we are looking for:

The successful applicant will have experience of working within a marketing environment and skills in using an email marketing software would be advantageous. Additionally, social media and windows office experience with an understanding of email marketing platforms is essential. We are looking for someone with experience of implementing multi-channel marketing campaigns and a creative approach to developing marketing campaigns.

Our ideal new self-motivated team member would have a positive can-do attitude and a desire to learn. Strong attention to detail, time management and organisation skills would be important for this position.

ICE Group benefits include:

• 25 days annual leave plus bank holidays
• Shutdown over Christmas period
• Annual £100 allowance towards your wellbeing
• Up to eight per cent of salary contributed to a personal pension scheme
• 24-hour employee support line
• Death in service benefit equivalent to one year’s salary
• Interest free season ticket loan
• Cycle to work scheme
• Big Gym membership savings with the GymFlex scheme
• Your Rewards discount scheme

To apply please email a CV and cover letter to [email protected].

ICE Group is an equal opportunities employer and welcomes applications from all sections of the community.

General Data Protection Regulations (GDPR) 2018

The data collected via this application process will only be used by the ICE Group for the purpose of recruitment and for the performance of an employment contract if a job offer is made.  This data will not be disclosed to any external sources without express consent unless required to do so by law.  Unsuccessful applicants’ data, both electronic and paper will be deleted/shredded six months from date of application.  The ICE Group’s Data Protection Officer is Charlotte Line, People Director who can be contacted at [email protected].  Applicants have the right to complain to the ICO at http://ico.org.uk/ if they have a concern with the way ICE are handling their data.

Job tags

Salary

£31.5k per annum