Campaign & Content Manager
Location
Potters Bar, Hertfordshire | United Kingdom
Job description
Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. We help to build better futures for our customers, our intermediaries and our employees by operating as a modern, agile and welcoming organisation.
Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues.
Canada Life UK is transforming to create a more customer-focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third party customers.
Job Purpose
Manages the development, creation and delivery of high quality content and campaigns as specified in the divisional marketing communications plan. Responsible for producing on and offline campaigns and content, from brief to execution/distribution, which clearly communicate the benefits of our products and proposition, and support our brand objectives, including customer literature, sales aids, online content, webinars, advertising and social media.
Duties/Responsibilities
- Contribute to ongoing marketing planning for the CLAM & Wealth/Insurance (Group Protection & Bulk Annuities) division
- Develop advertising and direct marketing campaigns from brief through to delivery, on and offline, across multiple channels - eg media advertising, email, direct mail, social media, paid search
- Create, schedule and promote high quality product literature, sales material, web content, content for webinars, events and other purposes, drawing on internal and external creative and technical resources where appropriate
- Ensure that all marketing collateral and literature on and offline is maintained and up-to-date, managing the approval process so that it adheres to brand guidelines, and is signed-off by Technical, Legal, Compliance, Product and Distribution, and any other relevant parties, including external partners, as appropriate
- Ensure that agreed marketing metrics and KPIs are measured and reported, and relevant data monitored, using insight from these to improve performance over time
- Work closely with counterparts in other departments as required, such as Sales, Product and Compliance, and external advertising agencies, media buyers etc, and represent Marketing when needed on projects, product working groups and in other forums
Skills, Knowledge and Experience Solid practical experience in a marketing communications management role is necessary, for example:
- Strong background in campaign development and content creation
- Use of data and marketing analytics to improve campaigns over time, including testing and optimisation techniques
- Wide knowledge of digital marketing methods - including email campaigns, content marketing, social media, and online advertising
- Significant experience working with agencies and other providers of marketing services
- Hands-on experience of using marketing systems such as CMS, google analytics, marketing automation and email software
A background in financial services is essential, preferably in investments, retirement or wealth management, and ideally including intermediary as well as consumer markets.
Qualifications (Desirable) - Degree level education
- Marketing qualification - CIM or equivalent
Benefits of working at Canada Life We believe in recognising and rewarding our people, so we offer a competitive salary and benefits package that's regularly reviewed. As a Canada Life UK colleague, you'll receive a competitive salary and comprehensive reward package including a generous pension and bonus scheme, along with, income protection, private medical insurance and life assurance. We have a fantastic number of other benefits and support services as well as regular personal and professional development.
How we work at Canada Life Our culture is unique and incredibly important to us. We care about doing the right thing for our people, customers and community and helping others to build better futures. Our blueprint behaviours shape and influence how we work, and are central to the relationships we have with others. Every day we are encouraged to be more curious, own the outcome, face into things together and find a way forward.
We want colleagues to have rewarding careers with us so we invest in the development of our people, technology and workplaces. That's why we offer a range of training, flexible working and opportunities to grow and develop.
Diversity and inclusion Building an inclusive workplace with a diverse workforce where everyone can feel they belong and achieve their potential regardless of gender, ethnicity or any other characteristic is a key commitment for us. We are proud of the progress we're making in DEI, and we continue for it to be a significant focus.
"At Canada Life we believe in the power of great people from different backgrounds, experiences and perspectives coming together to build better futures. Emerging talent is crucial to our growth and creating an environment that continues to inspire us all." Nick Harding, Chief People Officer, Canada Life UK
We appreciate that everyone has different work and life responsibilities. We're happy to discuss flexible working arrangements, including part time, for any of our roles should this be a requirement for.
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