Michael Page
Location
Northamptonshire | United Kingdom
Job description
Key duties for the role will include:
Digital Marketing Strategy: Develop and execute a comprehensive digital marketing plan that aligns with B2B/B2C and e-commerce objectives, ensuring effective resource allocation.E-commerce Optimisation: Oversee and optimize the functionality, user experience, and product listings on our Magento-based e-commerce platform.
SEO and SEM: Implement and manage robust search engine optimization (SEO) and search engine marketing (SEM) strategies to improve online visibility and attract qualified B2B clients and online shoppers.
Content Marketing: Lead content creation efforts, including product descriptions, blog posts, videos, and case studies, aimed at educating and engaging our target audience.
Email Marketing: Plan and execute targeted email marketing campaigns to nurture leads, enhance customer engagement, and boost e-commerce sales.
Social Media Management: Develop and maintain social media accounts, generating compelling content to promote brand visibility, engage with customers, and enhance brand loyalty.
Paid Advertising: Strategically create and manage online advertising campaigns, including Google Ads, to increase lead generation and conversion rates.
Analytics and Reporting: Regularly analyse performance data, track key performance indicators (KPIs), and provide detailed reports on the effectiveness of digital marketing efforts, making data-driven adjustments.
Budget Management: Develop and manage the digital marketing budget efficiently, ensuring maximum ROI.
Job tags
Salary
£50k - £55k per annum
