logo

JobNob

Your Career. Our Passion.

Head of Branding


Orasys LLC Technologies, Inc.


Location

Salford, Greater Manchester | United Kingdom


Job description

Head of Branding
04/01/2024 | £Up to 70K | Salford

Head of Branding
£70k
Manchester / Hybrid

Head of Branding / 25 days holiday plus bank holidays / Hybrid working / comprehensive benefits plan

Are you a seasoned brand strategist or brand manager ready for an exhilarating new challenge? We are seeking a dynamic and forward-thinking individual to join a Digital Marketing Agency as the Head of Branding. In this pivotal role, you will be at the forefront of shaping the identity and success of a diverse portfolio of brands. If you are a highly motivated, creative thinker with a passion for branding, we invite you to explore this opportunity to lead and inspire within this marketing team.

Responsibilities:

As the Head of Branding, you will be responsible for the following:
- Market Insight: Gather insights from sales and customer service teams, analyse customer behaviour, and leverage market trends to define and refine client's brand positions.
- Strategic Planning: Craft distinctive and differentiated brand positioning strategies for each brand within the portfolio, ensuring alignment with market research.
- Collaboration: Collaborate closely with Creative Services to develop and adjust brand guidelines that reflect the essence of each brand.
- Competitive Analysis: Conduct in-depth research on competitors' brand strategies, using them as a benchmark to devise innovative countermeasures and maintain or expand market share.
- Relationship Building: Cultivate strong, collaborative relationships with internal and external partners to drive brand success.
- Performance Analysis: Evaluate the performance of each brand and deliver data-driven reports on brand equity to senior stakeholders.
- Brand Architecture: Create comprehensive brand architecture, including messaging, logos, campaigns, and creative materials.
- Campaign Execution: Support the delivery of compelling and profitable brand campaigns across all marketing channels.
- Integrated Strategy: Contribute to the development of integrated brand strategies tailored to each client.
- Team Support: Mentor and support all marketing teams in embracing and embodying brand positioning.
- Brand Values: Ensure that the client's brand values, positioning, and promises are clearly understood and upheld.
- Influence and Motivation: Possess the ability to inspire, influence, and motivate individuals at all levels within the organisation, fostering an environment that values diverse perspectives.
- Market Insight: Exhibit a strong desire to delve deep into product knowledge, understand customer needs, and grasp market dynamics using data-driven insights.

Requirements:

- Experience: A minimum of 8 years of demonstrated expertise in a Brand Strategist or similar brand management role.
- Strategic Portfolio Design: Proven experience in strategic brand portfolio design.
- Adaptability: Thrive in a fast-paced and ever-changing environment, demonstrating a strong work ethic and motivation.
- Communication: Exceptional verbal and written communication skills.
- Prioritisation: Ability to effectively prioritise tasks and adapt to a dynamic environment.
- Team Player: A team player who excels in maintaining strong internal and external relationships.
- Analytics: Proficiency in brand development frameworks, funnel analysis, web analytics, and marketing reporting tools such as Tableau.
- Education: Bachelor's degree required; an MBA in Marketing, Business, or equivalent experience in related brand, marketing, or creative fields is a plus.

If you are a passionate brand strategist ready to shape the future of a diverse brand portfolio, we encourage you to apply. Join the journey to redefine brand success and make an impact in the world of marketing.

We are looking for mid-weight and senior freelancer Artworkers in and around Manchester to work on upcoming projects. The roles will vary from working remotely and onsite in the studio.As a freelancer you will have 3+ years ...

SEO & CRO Analyst£28000 - £32000Full Time (9 Month Maternity Cover Contract - Could Turn Permanent)Stockport (SK6 On-Site)Are you a motivated SEO & CRO Analyst looking for a new challenge? Perhaps your a digital marketer ...

Marketing Executive£30k - £33kFull TimeManchester (Hybrid)A modern, trendy, property business with a great subject matter (think renovated mills and urban re-developments), plus really cool ongoing events, will give you, ...

VIP Marketing Manager$75,000 - $85,000 CADFull TimeHalifax, Nova Scotia (Hybrid)Are you a Customer Retention/CRM Manager with experience of strategising and managing VIP customer retention, customer offers, and customer ...

Digital Designer Up to £35k SkiptonThis well-established childcare brand are looking for a Digital Designer to join their in-house studio; Flexible hours; 25 days holiday + Birthday; Health cash plan; Cycle to work scheme ...

We are looking for mid-weight and senior freelancer designers in and around Manchester to work on upcoming projects.The roles will vary from working remotely and onsite in the studio.As a freelancer you will have ...

Ready to Elevate Your Recruitment Game? Join The Orchard AgencyAre you a matchmaking maestro with a knack for finding those hidden gems? Are you passionate about connecting talent with exciting opportunities in the dynamic ...

Head of Retention & Loyalty£90,000 - £95,000Full TimeManchester (Hybrid M50)Are you a self-motivated retention and loyalty leader, with strong marketing, analytical and communication skills?In this role you'll be leading ...

Freelance Packaging Designers & ArtworkersNorth West Calling Freelance Packaging Designers and Artworkers in the North West around Manchester & Leeds areas. As a recruiter, we're seeking fresh and innovative talent to join ...

Graphic Designer£27k - £30kNorthwich This rapidly growing, award winning Cheshire-based product manufacturer specialising in the events/party sector - having grown and developed it's offering ...

We are looking for mid-weight and senior freelancer Artworkers in and around Manchester to work on upcoming projects. The roles will vary from working remotely and onsite in the studio.As a freelancer you will have 3+ years ...

SEO & CRO Analyst£28000 - £32000Full Time (9 Month Maternity Cover Contract - Could Turn Permanent)Stockport (SK6 On-Site)Are you a motivated SEO & CRO Analyst looking for a new challenge? Perhaps your a digital marketer ...

Marketing Executive£30k - £33kFull TimeManchester (Hybrid)A modern, trendy, property business with a great subject matter (think renovated mills and urban re-developments), plus really cool ongoing events, will give you, ...

VIP Marketing Manager$75,000 - $85,000 CADFull TimeHalifax, Nova Scotia (Hybrid)Are you a Customer Retention/CRM Manager with experience of strategising and managing VIP customer retention, customer offers, and customer ...

In the ever-evolving digital landscape, where countless websites vie for attention, it takes ...
01/06/2023

The use of AI models has led to a lot of worry about fake images, copyright issues and many ...
23/05/2023

This weekend sees the coronation of King Charles III, and it is expected to be one of the ...
02/05/2023

As a creative, digital and marketing recruitment agency, we often get asked by candidates ...
25/04/2023

AI tools such as Dall-E 2 and Craiyon have been giving us plenty of entertainment for the ...
18/04/2023

IR35 is a complicated process for both freelancers and employers, but it’s vital you know ...
04/04/2023

#J-18808-Ljbffr


Job tags

Permanent employmentContract workFreelanceRemote jobHybrid workHoliday workFlexible hoursWeekend work


Salary

All rights reserved