Senior Strategist

Location

Remote | United Kingdom

Job description

Senior Strategist, EMEA 

As a Senior Strategist, you'll take ownership of some of the most exciting and head-turning projects for key client accounts, demonstrating marketing excellence and generating tangible results that make our client stakeholders look good. You will assist our Business Directors in enhancing our strategic reputation and increasing billing within your accounts, while also working in partnership with regional Account and Creative Leads in a highly collaborative environment to lead strategic marketing for some of the most recognised B2B brands in the world. 

You will become a trusted advisor for multiple client stakeholders across several accounts, building brand, demand, and ABM platforms for our clients with the collective ambition to make real brand and behavioural changes, not just through marketing campaigns. Senior strategists work closely with team members from across our practice areas such as Intelligence, Creative, Content, Digital, Media, Events and Sales and help them shape their thinking in-line with the client's brief and business challenge. 

The Role  

Reporting into the VP Strategy EMEA, you will help create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the clients' needs, identified through research and applying experience to uncover an in-depth knowledge of the organisational process, competitive threats and opportunities of a client's business. You will also weigh in on the campaign measurement process to ensure that clients and agency are aligned on key performance metrics, establishing realistic business goals, providing accountability through reporting and analytics, and providing optimised strategies moving forward. In this role, you will help ensure the agency provides: 

• A strategic anchor for our multidisciplinary team: understanding business context, uncovering insights and category white space, exploring and defining growth opportunities, architecting strategy, leading working sessions, communicating vision, and ultimately helping turn our client's ‘ideas' into customer experiences. 
• Innovator- and influencer-level communications. 
• Work that is strategic and above all ‘creative'. 

The Requirements  

• Interest in and aptitude for creative business and marketing solutions 
• Minimum of 4 years' experience B2B brand/marketing/communications strategy, experience in integrated, brand and digital communications 
• Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners 
• A talent for telling great stories—verbally and visually—and able to deliver insights about people and behaviour in a way that generates empathy, emotion, and engagement 

• Strong interpersonal, verbal and written communication skills 
• Excellent presentation skills that encompass clear, compelling communications 
• Ability to manage multiple client campaigns in a fast-moving environment 
• Working knowledge of all functional agency departments, capabilities and service areas 
• Deep understanding of a wide range of B2B industries, markets and brands, and what it takes to stand out and service them 

• Be self-motivated and wanting to expand your knowledge 

What you do  

• Ideate, and then steer the creation of, head-turning work that generates measurable results for our clients 
• Play a contributing role with VP Strategy in creating an evolved strategic / planning process and help educate the agency 
• Lead the strategic planning process for new business pitches and proposals where called upon 
• Identify new opportunities for strategy-led projects within existing clients – ultimately leading to ‘Strategy Influenced Revenue' for the agency 
• Challenge client perceptions and limitations where necessary to get to better performing work, in a way that enhances the client's relationship with, and confidence of, MOI 
• Effectively set-up, defend and champion our project solutions to clients to ensure the work of yourself and your colleagues shines through 
• Where appropriate, help your clients to improve their own practices, not just their project work 
• Serve as both an anchor and springboard for all strategic needs within your assigned clients: Customer Experience, Value Proposition, Messaging, Content, ABM, Data & Analytics 

What we offer:  

• Flexible blended working policy with 1 day per week in our London office – work the way that best suits you 

About MOI:  

MOI is the world's leading global multi-specialist B2B agency, with offices in London, New York, Seattle, Dubai, Singapore, Munich, and Sydney.

As Best Agency of the Year (B2B Marketing Awards 2022) and Best Company to Work For (Best Companies), we're committed to redefining the business of creativity as the catalyst for B2B growth. Why? Because we believe B2B experiences can be so much better.

We embrace different and deliver on our vision through our proprietary approach to strategy-informed creative thinking. Our Turning Heads™ methodology combines the best of strategic consulting, creative thinking, media, technology, and sales expertise. This enables us to develop intelligent, head-turning solutions which creates change and empowers our clients to differentiate, transform, and grow.

Some of the world's largest tech organisations trust us to turn the heads that count, including Adobe, Ciena, Dropbox, Facebook, Google Cloud, Oracle, ServiceNow and Proofpoint.

Equal Opportunity:

We're an equal opportunity employer which embraces diversity and inclusivity. If you need support during any part of our recruitment process through disability, our recruitment team is here to help. Get in touch with us today.

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