CRM Manager

Location

City of London, Greater London | United Kingdom

Job description

CRM Manager (or seconded agency Senior AM into this role)

*Immediate Start*

6 Month FTC

A little bit of Soul

At Soul we share the belief that every interaction with a customer is an opportunity to transform a client’s business.

Soul is a customer engagement agency. We have been in business for ten years. The three founding partners are still very active in the day to day running of the business, which makes us unique in the market.

As an Agency we are passionate about the outcomes we deliver for our client’s and have an exemplary track record. This is reflected in the tenure we have with our clients, the things they say about us and the referrals they give.

The role

We are looking for a CRM Manager / Senior Account Managers to fulfil a dedicated role on our longest standing client – Ovo Energy. This is a 6-month contract, employed by Soul, but embedded into the client’s CRM team. Specifically for Zero Carbon Living products and services.

OVO is a challenger in the residential energy market, taking the bold step of acquiring one of the big six players (SSE) in 2020, to take a leading position in the market and now grow further as the energy market opens up again in 2024.

We are looking for someone who thrives on a challenge, is willing to get stuck in, roll their sleeves up - a real team player with a can-do attitude.

This is a hybrid working role, allowing for a working from home arrangement for the majority of time, but requiring 1 – 2 days of face-to-face meetings every three weeks, either in London, Bristol or Glasgow with the OVO CRM team. There will also be an initial period of weekly face-to-face immersion with the team at Soul, in central London.

What Will You Be Doing?

You will create and deliver activity that supports the client’s business objectives. Your approach will be data driven and aligned with other areas of the client’s business. You will focus on the outputs that are measurable and drive business performance. These outputs will include development of customer and contact strategies. You will be responsible for development and execution of CRM campaigns.

Key Responsibilities Include:

• Create insight driven customer and contact strategies to support the client’s business objectives ensuring each strategy has clear and SMART objectives along with a business case for activity
• Work with wider growth and channel owners to align to the customer strategy
• Write best in class creative briefs to deliver performance driven communications for email and direct mail
• Manage the delivery process for your campaigns
• Working with reporting & analytics to deliver forecasts for activity
• Measure weekly performance of activity
• Budget management: PO’s, budget tracker, forecast
• Develop statistically valid tests based on proposed hypothesis

Do I Have What It Takes?

• Proven experience on CRM and development of developing marketing plans
• Experience in execution of email and direct mail campaigns
• Proficient in forecasting of campaigns and ability to develop business case for proposed strategies
• Ability to develop data driven customer contact strategies
• Thrive in a performance marketing environment
• Be a self-starter who can take action to deliver against a clear objective
• Willing to step outside of your comfort zone

About You

• Solutions focused
• Articulate and succinct
• Team Player
• Self-motivated and passionate

Essential skills and attributes

• Minimum of 3 years’ experience - CRM agency / CRM client side. Ideally within Utilities or transferrable skills from a similar regulated environment.
• Well-versed, confident and actively interested in CRM / Customer Engagement.
• Active interest in the world of marketing, business and the world at large.
• Strong organisational, project management and administrative skills.
• Ability to multi-task and prioritise accordingly.
• Emotionally intelligent, a team player, positively ambitious.
• Positive relationship builder and communicator at all levels
• A good creative eye, and an ability to critique.
• Exceptional eye for detail.
• Proven track recording in delighting and exceeding client expectations.

Job tags

Salary