Tesco
Location
Welwyn Garden City, Hertfordshire | United Kingdom
Job description
We are delighted to share a unique opportunity within the Tesco Marketing function for a Media & Audience Analyst. The role is at the heart of the largest and most effective in-house media teams in the UK. The role is responsible for providing deep insights and understanding of our business and marketing challenges. As a Media Analyst, you will independently manage and deliver projects utilising our data to deliver robust analytics and support our internal teams. This role would suit someone who has a strong analytical background, and will have a familiarity with the omni-channel landscape and has developed a strong understanding of how to capture and utilise data across channels, from creating tagging and taxonomy to measurement with web analytics tools. You will be responsible for: Developing audience management strategies to help drive marketing omnichannel campaigns. Implementing and managing integrations between data platforms that are used for the digital media buying experience (LiveRamp, Adobe Audience Manager, GA4) Producing relevant insight reports from various data sources (e.g. site reports, event reports, trends analysis, topics analysis, audience analysis) that support audience creation and lead generation performance. Turning data into actionable insight Developing story-telling presentation decks You will need: Analytical problem solving with consistent track record to conceptualise and build audience insights for potential targeting within media programs and overall analysis. Experience with building audiences in DSPs or DMPs Experience with Adserver and DSP integrations Experience with Data Platforms, including experience working in a DMP, CDP and DSP interfaces to build traits, segments, push audience live and prepare audience analysis Experience of data visualisation platforms i.e Tableau Basic level of manipulating data from a variety of sources - Big data skills (Hadoop, Hive, Spark) and/or SQL skills is a plus Experience working in an insights or research role Confidence in communicating and good presentation skills Passion for data and research Good attention to detail #LI -FC1 #LI - Hybrid What's in it for you: We’re all about the little helps. That’s why we give our wonderful colleagues bags of benefits. Including wellbeing services, an award-winning pension scheme and much, much more, our colleague reward package keeps on giving. And helps make every day a little better for you and your family. These include but are not limited to: Annual bonus scheme of up to 20% of base salary Holiday starting at 25 days plus a personal day (plus Bank holidays) Buy holiday salary sacrifice scheme (for salaried roles) Private medical insurance Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution Life Assurance - 5 x contractual pay 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 4 weeks fully paid paternity leave The right to request flexible working from your first day with us Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing A Colleague Clubcard for you & a family member (after 3 months of service), giving you access to lots of discounts in-store & online Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home Access to our colleague networks providing a space for colleagues to come together from a range of backgrounds. For more information about our colleague networks please click here Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want Click Here to read more about the full range of benefits we have available for our colleagues About us: Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet. We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco. We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you. NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date. We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit
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