Location
Bracknell, Berkshire | United Kingdom
Job description
Overview
Our client is one of the most trusted and respected suppliers of aesthetic pharmacy and medical cosmetic products to medical professionals within the Aesthetics and Cosmetic industry. They are now recruiting for Head of Marketing to work closely with the Marketing Director and other key stakeholders to influence, drive and implement the marketing strategy, brand plans, corporate communications, and people delivering tangible outcomes against KPI’s and objectives, post marketing reporting and market insight analysis.
The Role
- Implement plans that are focused on profit generation to increase and retain customers, reflecting the different segments, brands, company size and customer markets.
- Provide informed advice and guidance to key stakeholders to inform discussion of future marketing and communication programmes.
- Evaluate and adapt marketing programmes, campaigns and digital marketing activities to ensure that activities drive profitable growth and the achievement of company Use the activity to help guide and improve future marketing initiatives.
- Work closely with colleagues in other departments, delivering integrated marketing activities that supports lead generation and opportunities to engage with clients.
- Manage costs to ensure planned expenditure is met including reporting and analysis of marketing effectiveness and impact.
- Effective management of marketing team members, guiding daily activities
- Manage and direct social media programs to improve online reputation and recognition meeting the agreed strategy and plan.
- Manage the successful execution of marketing activities including agreed KPIs to measure impact and effectiveness.
The Person
- 5+ years’ experience, ideally in an entrepreneurial environment, with a flair for digital marketing
- People management experience with a focus on motivation and delivery
- Project management skills
- Passionate attitude with the ability to inspire creativity and innovation
- A confident, positive and vibrant individual with excellent communication skills
- Digital marketing tech stack (CRM, automation, ecommerce, CMS, Google Analytics, SEO/PPC)
- Microsoft office
- Adobe Creative Suite an advantage
Qualifications:
- Graduate
- CIM or similar desirable
Job tags
Salary
