Performance Marketing Executive
Location
West London | United Kingdom
Job description
ME+EM is one of the UK’s fastest-growing luxury fashion brands. As a direct-to- consumer business we operate in a truly omnichannel way, with an extremely successful online store, monthly mailings and stores in London, Edinburgh and concessions in Harrods and Selfridges. Our exciting growth continues in spring 2024 with the opening of our first US stores.
At ME+EM we are an entrepreneurial, creative, and passionate group of people. We work hard, are enthusiastic to learn and are not afraid to take risks. Everyone contributes to our success at all levels, and that precisely what makes being a member of the team so rewarding.
Our office and stores are always busy and fast paced, but we work just as hard to make sure it’s fun, with social activities and biannual parties. We pride ourselves on being approachable, supportive, and welcoming and ensure that everyone’s hard work is rewarded. It takes all these things to build a strong, successful business and our door is always open to new talent ready to contribute to our growth and evolution.
About The Role:
We are looking for a highly motivated performance executive to join the team. The perfect candidate has significant hands-on experience of planning, executing and optimising large scale paid search campaigns for an e-commerce business. They will work alongside the Head of Performance Marketing and the Performance Marketing manager to run the day to day, championing a test and learn approach to efficiently scale paid channels.
Responsibilities:
- Action the daily optimisation of Paid Search campaigns in line with budgets and targets and work with the agency to optimise Paid Social activity.
- Be aware of the Trade marketing calendar and ensure this is fed into campaign planning and communication.
- Critically assess weekly results and regularly identify opportunities to optimise campaigns.
- Monitor spend in line with budgets daily and feed into Marketing Manager with insights.
- Adopt a test and learn approach - create testing proposals, implement tests and analyse performance. Present insights and recommendations to the Performance Manager, working together to develop a testing roadmap.
- Maintain performance dashboards, ensure data is trusted and insights are used daily to drive marketing efficiency. Work with Performance Marketing Manager to develop reporting in line with the team’s or wider business needs.
- Join updates with Google and Meta to ensure we are getting the best recommendations and access to new products.
- Work with Performance Manager to manage Affiliates and Display agencies, aligning messaging and performance strategies across all paid marketing channels.
- Quickly adopt team processes and standards, proactively challenging ways of working and making recommendations to improve.
Requirements:
- At least 1 year's performance marketing and hands-on implementation and optimisation experience of large-scale ecommerce performance marketing campaigns.
- Strong hands-on expertise (not just managing agencies) in either Paid Search or Paid Social with some executional experience in the other channel - agency experience is a plus.
- Understanding of budget management, KPIs and how to manage performance to adhere to these for both Paid Search and Paid Social.
- Process driven with strong attention to detail and a focus on driving forward best practice and test and learn.
- In depth knowledge and experience of Google Ads, Microsoft Ads, Facebook Ads Manager, Google Analytics. Knowledge of Tik Tok and feed management would be a plus.
- Data driven approach to marketing with excellent analytical skills, strong Excel user, and solid understanding of data trends.
- Proven track record of working autonomously and ability to take responsibility.
- Excellent oral and written communication skills.
- Excellent project management, ensuring tasks are delivered to deadlines and work is prioritised accordingly.
Employee Benefits:
- 33 days annual leave for full time employees (25 days holiday + 8 bank holidays)
- A day off to celebrate your birthday.
- Pension Scheme
- Group Life and Income Protection Insurances
- Employee Assistance Programme (EAP)
- Length of Service Award
- Refer a Friend Scheme
- Staff uniform for retail employees
- Generous Staff and Friends and Family Discount
- Annual Volunteer Day
- Cycle to Work Scheme
- Tech Scheme
- Eye Care Vouchers
- Real Living Wage Employer
- Employee led committees
- Social events and biannual parties
- Enhanced maternity and paternity package after 2 years of service.
ME+EM is an equal opportunities employer committed to fostering and preserving a culture of diversity, equality, and inclusion in our workforce. As an equal opportunities employer, we do not discriminate against applicants based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity enriches our workforce and strengthens our organisation. Therefore, we encourage minorities, LGBTQ+ candidates, and individuals with disabilities to apply for
opportunities within our company.
Job tags
Salary
