Automobile Association
Location
Basingstoke, Hampshire | United Kingdom
Job description
We have an exciting new opportunity for a Retention & Data Planning Manager, where you will manage the planning and commercial analysis of Road customer retention journeys to maximise the retained value of c£600m invited premium, c3.1m invited customers per year & £30m in customer discount.
You will own and drive the strategy, planning & technical implementation to optimise the commercial performance of Road retention journeys across offers, channels, creative & timings. Working closely together with the Senior Retention Planning Manager, as well as a Marketing team who will manage the creative execution.
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