Media Analyst

Location

Welwyn Garden City, Hertfordshire | United Kingdom

Job description

About the role

We are delighted to share a unique opportunity within the Tesco Marketing function for a Media & Audience Analyst. The role is at the heart of the largest and most effective in-house media teams in the UK. The role is responsible for providing deep insights and understanding of our business and marketing challenges. As a Media Analyst, you will independently manage and deliver projects utilising our data to deliver robust analytics and support our internal teams. This role would suit someone who has a strong analytical background, and will have a familiarity with the omni-channel landscape and has developed a strong understanding of how to capture and utilise data across channels, from creating tagging and taxonomy to measurement with web analytics tools.

You will be responsible for

• Developing audience management strategies to help drive marketing omnichannel campaigns.
• Implementing and managing integrations between data platforms that are used for the digital media buying experience (LiveRamp, Adobe Audience Manager, GA4)
• Producing relevant insight reports from various data sources (e.g. site reports, event reports, trends analysis, topics analysis, audience analysis) that support audience creation and lead generation performance.
• Turning data into actionable insight
• Developing story-telling presentation decks

You will need

• Analytical problem solving with consistent track record to conceptualise and build audience insights for potential targeting within media programs and overall analysis.
• Experience with building audiences in DSPs or DMPs Experience with Adserver and DSP integrations Experience with Data Platforms, including experience working in a DMP, CDP and DSP interfaces to build traits, segments, push audience live and prepare audience analysis
• Experience of data visualisation platforms i.e Tableau Basic level of manipulating data from a variety of sources - Big data skills (Hadoop, Hive, Spark) and/or SQL skills is a plus
• Experience working in an insights or research role
• Confidence in communicating and good presentation skills
• Passion for data and research
• Good attention to detail

#LI -FC1 #LI - Hybrid

What’s in it for you

We’re all about the little helps. That’s why we give our wonderful colleagues bags of benefits. Including wellbeing services, an award-winning pension scheme and much, much more, our colleague reward package keeps on giving. And helps make every day a little better for you and your family. These include but are not limited to:

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Buy holiday salary sacrifice scheme (for salaried roles)
• Private medical insurance
• Retirement savings plan - save between 4% and 7.5% and Tesco will match your contribution
• Life Assurance - 5 x contractual pay
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 4 weeks fully paid paternity leave
• The right to request flexible working from your first day with us
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
• A Colleague Clubcard for you & a family member (after 3 months of service), giving you access to lots of discounts in-store & online
• Great colleague deals and discounts, saving you money on everyday purchases, eating out and utility bills for the home
• Access to our colleague networks providing a space for colleagues to come together from a range of backgrounds. For more information about our colleague networks please click here
• Opportunities to get on - take advantage of our ongoing learning opportunities and award-winning training, to help you achieve the job and career you want

Click Here to read more about the full range of benefits we have available for our colleagues

About us

Tesco has become a market leader by doing the little things that really matter for our customers and colleagues.

It’s part of what makes Tesco such a great place to work, and we’re proud to have been accredited as one of Britain’s Top Employers again this year.

We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers.

But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business.

We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers

Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details before your agreed start date.

For more information about us please visit

Proud member of the Disability Confident employer scheme

Disability Confident

About Disability Confident

A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident .

Job tags

Salary