Digital Marketing Executive
Location
Ballymena, Co. Antrim | United Kingdom
Job description
Job Description
Happy Jobs NI is proud to partner exclusively with Village Blinds on the recruitment of a Digital Marketing Executive to join their growing team.
About Village Blinds
Based in Ballymena Co Antrim Village Blinds & Shutters are one of NI’s leading suppliers of made-to-measure blinds and bespoke shutter systems. Over the past 30+ years the business has grown from strength to strength and from humble beginnings they now employ over 50 employee’s and have manufactured hundreds of thousands of made-to-measure blinds for homes throughout Northern Ireland. Due to continued success they are looking for a talented Digital Marketing Executive to join their growing team.
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Role Overview:
As a key member of our clients marketing team, you'll have the opportunity to make a significant impact on brand visibility, growth, and customer engagement. The Digital Marketing Executive will work closely with the Commercial Manager to deliver successful campaigns that drive results.
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Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve business goals across the group of companies, increase brand awareness, and drive online traffic and engagement.
- Work with external agencies to monitor campaign success, suggesting ideas for improvement.
- Communicate ideas to the team and support in creating engaging and compelling content for various digital platforms, including websites, blogs, and email campaigns, to attract and engage target audiences.
- Monitor and analyse website and digital campaign performance using web analytics tools such as Google Search Console, Google Analytics and Hotjar. Identify areas for improvement and implement strategies to increase conversion rates and user engagement.
- Stay up to date with the latest digital marketing trends, best practices, and industry developments, and provide recommendations for optimising our digital marketing efforts.
- Maintain, update and add content to each website that sits within the Group, ensuring they are up-to-date and relevant.
- Research, write, and optimise web content.
- Create email campaigns and automated email workflows that drive leads and conversions.
- Distribute leads to necessary sales teams and implement lead-generation strategies that generate results.
- Track and report key performance indicators (KPIs) for digital marketing campaigns, provide insights, and make data-driven recommendations for future optimisations.
- Create and optimise paid digital advertising campaigns, including search engine marketing, display advertising, and social media advertising, to maximise return on investment.
- Support the marketing team on additional tasks where required.
- Support the events team on additional tasks where required.
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What we’re looking for:
- A passionate and results-oriented digital marketer with experience in email marketing, email automated workflows, paid advertising, lead generation.
- Good knowledge of on-page SEO.
- Proven track record in developing and executing successful digital marketing campaigns.
- Strong analytical skills to assess campaign performance and drive data-driven optimisations.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Strong copywriting skills with experience in keyword optimisation
- Passionate in developing creative campaigns that generate results.
- Up-to-date knowledge of industry trends, best practices, and emerging digital marketing technologies.
- Highly organised with the ability to prioritize tasks and meet deadlines in a dynamic environment.
- Working knowledge of CRM systems such as Salesforce
Why Join Our Client?
- Excellent package and competitive salary (to be discussed based on experience upon application)
- Thriving local business with secure foundations
- Significant growth potential
- Opportunity to shape a role within a growing team of marketing professionals
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You may also be of interest to our client if you are currently working in one of the following roles: Marketing Executive, Communications Executive, Copywriter, SEO Specialist, Content Marketing Manager, Social Media Marketing Manager, Digital Marketing Executive, Digital Advertising Manager, SEM Specialist, PPC Marketing Consultant, PPC Campaign Strategist, Paid Search Analyst.
If you are seeking a new challenge, we would love to hear from you. To express your interest and learn more about this exciting opportunity, please submit your updated CV outlining your relevant experience and achievements either by applying online or sending your CV to [email protected] alternatively call our team on 028 9099 5808 and we'd be happy to answer any questions you may have on the position.
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