Interim Senior Manager, Media Strategy and Planning

Location

Watford, Hertfordshire | United Kingdom

Job description

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

Hilton is seeking a Senior Manager - Media Strategy & Planning, who will be responsible for leading paid media strategy, planning & activation across a range of marketing campaigns in EMEA. The role will specifically lead strategy, planning & activation for both our brand and mid funnel campaigns to advance our paid media capabilities and in turn drive business performance.

What will I be doing?

As the Senior Manager - Media Strategy & Planning, you will be responsible for performing the following tasks:

• Lead the activation and measurement of Hilton’s media strategy across key markets
• Review campaign briefs submitted by brand, destination marketing, and other internal teams. Work in collaboration with agency partners to build response to brief
• Manage development of media plans, taking into account campaign goals
• Oversee media campaigns including deployment, execution, optimisation and reporting
• Oversee channel management for all relevant media channels (outside of search), including working closely with key platforms such as Meta, YouTube & TikTok
• Ensure all media campaigns integrate in each market to drive optimal results for Hilton business whilst staying true to individual campaign briefs
• Work in collaboration with Performance media team to ensure campaigns are aligned through the marketing funnel, helping to craft & manage a holistic view of all media activity in region
• Build strong internal relationships with connective teams such as Brand Marketing & Destination Marketing to identify, scope and lead partners to execute campaigns in region
• Managing external partners to deliver campaign performance across all paid media channels
• Understand insights from attribution reporting and translate them into campaign strategies and optimisations
• Work closely with insights to understand core customers and identify the right channels by market to reach them and deliver meaningful campaigns
• Begin to define & develop an optimal always on approach by market for media with key media platforms
• Oversee reporting cadence to internal stakeholders
• Develop clear annual test and learn agenda which ladders back to Hilton Media Strategy and business objectives, overseeing the delivery and communicate impact to internal stakeholders

What are we looking for?

To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Strong experience of media strategy and planning, either client or agency side
• Strategic mindset with ability to use insight to translate into media strategy & execution
• Highly organised individual who can is able to multitask, i.e manage variety of different stakeholders and multiple campaigns at the same time
• Strong knowledge of planning & activating media campaigns to deliver against business goals and objectives
• Ideally have knowledge of media partners and platforms across the UK, Germany, KSA & UAE
• Solution-oriented, thinking ahead about the big picture and pre-empting possible problems or complications
• Working knowledge across all media channels
• Able to work collaboratively with external media partners and publishers
• Experience of stakeholder management, and planning role within major organization / brand is ideal
• Excellent communication skills, with the ability to clearly and concisely express ideas both verbally and in writing
• Project management skills, including the ability to manage details through to completion and ensure project deadlines are met

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

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Salary