Nomad Foods Europe / Birds Eye
Location
Feltham, Greater London | United Kingdom
Job description
Reporting to the Head of Marketing Fish & Chicken (HoM), this role plays a pivotal role feeding into & supporting the pipeline and leading the flywheel process to ensure wins across the Must Win Battles (MWBs). The role will be responsible for delivering in line with the 3 year growth strategy and owning key responsibilities within Fish and Other Proteins
Commercial Strategy Execution
Understanding of the local commercial plan to support the cluster team in delivering the Must Win Battles (MWB). Understand qualitative and quantitative research projects to ensure deep understanding of consumer needs as well as understanding drivers of growth within the market to inform the brand strategy. Working with stakeholders such as Finance, Sales and Innovation to apply controls to consistently track and improve commercial performance including understanding the performance of local promotional / in-store interventions, along with monitoring competitor business and portfolios.
Track key performance measures for the brand, monitor and evaluate plans against targets and objectives.
Build relationships beyond immediate team with other categories in order to learn from others’ experiences and leverage best practice, and getting involved with cross-market / cross-category projects as required.
Win across our Flywheel
Understand performance as a part of the flywheel process to inform strategy for cluster and working with clusters to enhance the built knowledge & innovation. Challenge the status quo, seeking and implementing new learnings to continuously improve business performance. Understand customer strategies, category and shopper insights to support innovation projects through the development of customer sell-in material supporting Flywheel activity.
Local Brand Management (if applicable)
Lead the Innovation process for segment in Cluster with the support of the SCBM while working in synergy with other functions & key stakeholders, also supporting SCBM in the implementation of in year plan for segment.
Assists & understand the implementation of appropriate channel solutions across our portfolio to maximise relevant growth opportunities in line with SCBM. Knowledge of the category vision and how its key drivers are the basis for cluster, segment & brand growth, and the local brand
Sustainability & Reputation
Understands & when required, supports the implementation of the commercialisation plan for Sustainability across brand, customer, shopper and food. Supports the strong external relationship and networks with relevant industry bodies and associations. Has knowledge of organisational ownership of local regulatory requirements relating to products, claims and communication, ensuring we manage reputation for NF and relevant brands in markets.
Developing great integrated communications
Understands the key elements of a clear brief for integrated communications planning and media choices, as well as the development of impactful and integrated activation plan which optimises the marketing mix across key touch-points. Clear knowledge of the role of different channels including traditional and digital media including the basic media metrics, and the benefit in consistent application of a communications idea and the benefit of strong and timely integrated communication. Support SCBM on Integrated communication in segment with full Lead on specific parts of the communication mix.
Working Together To Succeed
Show enthusiasm to develop new skills and demonstrate the willingness to stretch beyond expectations. Understand the role and the deliverables that contribute to the business vision. Gain self-understanding through feedback. Work in cross-functional team to deliver successful innovation in market. Taking ownership of in-store excellence activity.
Job tags
Salary
