Performance Marketing Executive
Location
Sheffield | United Kingdom
Job description
About Bauer Media Group
Bauer Media UK is part of the wider Bauer Media Group and is the No.1 UK Publisher and the No.1 Digital Commercial Audio broadcaster. We reach 25 million consumers across our Radio and Publishing brands such as Greatest Hits, KISS, Grazia, Today's Golfer, Absolute, TV Choice, Scala, Country Walking, Hits Radio, CAR, Magic, MCN, Jazz FM, Puzzles and many more!
Bauer Media Group has remained one of the world’s most successful media companies for nearly 150 years through our commitment to continuous innovation and consumer obsession. Founded in Hamburg in 1875 and now in our fifth generation of family ownership, our multi-national company operates in 13 countries across Europe, reaching 200 million consumers.
We are looking for a Performance Marketing Executive to join our Team in Sheffield.
Reporting into the Performance Marketing Manager, we are looking for a passionate and driven Performance Marketing Executive, ideally with a B2C background, to join the team with the main objective of commercialising our audiences across radio brands through our e-commerce platform, Planet Offers.
As part of the team, you will help drive new customers to the site through a variety of marketing tactics, as well as converting as many existing visitors to customers and orders. This is a marketing role that is incredibly commercial in hitting team objectives to optimise KPIs, increase sales conversions, and drive more traffic to our shop front.
It’s an ideal opportunity for graduates and digital marketing professionals to join a fast-paced and evolving business.
Our Team
The Performance Marketing team are a close team of friendly, passionate, and enthusiastic marketers, developers and designers working on exciting and engaging products that are used across the whole country by thousands of people each day. Our team’s primary focus is on Planet Offers, the group’s voucher shop. Other responsibilities of the team include managing our dating sites, like ‘Coupling Up’, ‘Magic Dating’ and multiple partnerships such as Dazzle Bingo, Bella Casino etc.
In this role you will expected to work from home and our office location in Sheffield.
What you'll do
The immediate focus is on Bauer Radio’s voucher/special offers business ( which is a one-stop shop for all sales of offers, deals, and vouchers:
- Liaising with the local sales teams using the CMS (Magento) to produce and upload the product copy, images and manage stock levels. Once uploaded we then begin advertising the offers via multiple channels such as our email database (Mailchimp), across the main radio station websites and social channels, using PPC tactics and radio advertising etc.
- Voucher customer care including processing refunds.
- E-commerce email marketing is critical to the voucher businesses, so you’ll be sending various email types (newsletters, deals alerts, solus and trigger emails). You must understand the importance of split testing (copy, subject lines, templates), behavioural marketing and data segmentation methods.
- Creating engaging copy that has a fine balance between customer engagement and commercial gain but also optimised keywords for SEO-generated traffic.
- Knowledge of online tracking and understanding conversion metrics is desirable, but full training will be provided.
- Help coordinate seasonal marketing campaigns and cross promotions –liaising internally with stakeholders and design/development teams. These multi-platform marketing campaigns measure success against agreed objectives such as sales, database building, conversion optimisation and brand awareness.
- You’ll also be working on our extensive dating portfolio (ie. Coupling Up, Scots Go Dating, Planet Rock Dating), including PPC campaigns, on-air advertising, producing articles and social media campaigns.
- You will eventually go onto help managing partner relationships (affiliates, commercial partners, white labels), understanding client expectations and ROI considerations.
What You'll Bring
- We are looking for a commercial-focused yet highly creative team player who is confident and self-motivated, with good communication skills, excellent written English skills and a can-do attitude. Someone who really wants to get stuck in from day one.
- You should have proven experience within digital marketing and be passionate about web content and copywriting and be able to demonstrate this at the interview stage.
- Knowledge of using an email system such as Mailchimp and e-commerce shop platforms such as Magento are desirable, but there will be in-house training on all systems and processes.
- Excellent PC skills (especially Excel, Word, Outlook and Power Point).
- SEO, PPC and affiliate marketing knowledge experience is desirable.
- You must be able to articulate yourself in a professional manner, and across all communication channels.
- Some previous customer care experience is also preferred.
Expiry Date 25th March 2024
Package Description
Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.
- 25 days holiday + bank holidays + 2 volunteer days
- Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
- Opportunity to buy additional holiday
- Enhanced Maternity and Paternity pay
- Company pension
- Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
- Discounted subscriptions on Bauer publications (50%)
- Thrive initiatives – Wellbeing at Bauer
- Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
- Discounted high street vouchers
Job tags
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