Senior Personalisation Manager
Location
Highbury, Greater London | United Kingdom
Job description
Job Description
The Role
We are looking for a Senior Personalisation Manager, a newly created role within the Digital & Insight department to join us on an exciting journey to redefine our personalisation strategy across Marketing, aiming to increase engagement, supporter sentiment and underpin our commercial growth.
Who we are
We are one of the most famous clubs in world football, with a rich heritage and history of success – read more about our history, here .
Beyond that, we are passionate about our local community and, behind the scenes, we have a wide variety of opportunities and career paths for all. We have a very defined purpose: to act for a winning team, culture and community. We achieve this by ensuring we are courageous in the pursuit of progress, we champion our community and each other, and that we do the right thing (even when no one is looking).
Your day-to-day
- Lead the migration - from a traditional campaign by campaign approach to our supporter interactions, to a supporter first, insight led journey-based approach
- Personalised marketing strategy - working collaboratively with key senior stakeholders to set the Personalised Marketing Strategy, and in turn, work with the wider Marketing function to embed these principles which will support the migration to a supporter first, insight led journey-based approach to supporter interactions
- Supporter first approach - championing a supporter-first approach throughout, you'll lead and inspire your team to deliver journeys that cut across organisational boundaries demonstrating the benefit of thinking and working in a different way
- Managing marketing technology - managing the existing Martech stack and oversee any vendor selection processes for, & implementation of, new technology, such as an Omni-Channel Marketing tool
- Planning and strategy - Be a key figure in developing our approach to decisioning and next best actions, working alongside internal data and insight teams
- Data management - oversee critical integrations and data flows between the Data Warehouse and downstream Martech platforms, with the support from internal technical stakeholders and 3rd parties
- Data analysis - work with the data and insight teams to analyse the effectiveness of our personalised Marketing, in order to optimise output
- Team management - responsibility for a team of 4, taking on additional responsibility in this area as the team grows
What we are looking for
- Marketing expertise Experience of working in a range of marketing operations and/or engagement roles specifically setting and delivering omni-channel strategies
- Track record of delivering - experience of having implemented and delivered journey based personalised marketing & mapping out key journeys to be implemented
- Technical excellence - experience of working with CDPs/Omni-channel Marketing tools
- Analytical - experience in deploying advanced analytics and machine learning for next best action decisioning personalising communications
- Excellent communicator - experience in communicating to, and influencing, stakeholders – right up to the most senior levels
- Creative mindset - a passion to innovate and willingness to challenge the status quo
- Data driven - experienced at understanding, analysing and interpreting complex data and insight to inform strategy and decision making, with excellent commercial acumen and a high level of attention to detail
- Leadership skills - experience of leading a team and be able to motivate and develop others to fulfil their full potential
Why choose us
At Arsenal, we want everyone to feel a sense of trust and belonging, so we are proud of both our club values and also what we offer to our employees. As one of our Gunners, you will receive:
- An exciting reward and recognition scheme
- Generous holiday allowance which increases with your length of service
- Great internal learning and development programmes
- A flexible hybrid working model
- Priority access to apply for match tickets
- A competitive health and wellbeing benefits package
- A leading Employee Assistance Programme
- Great discounts with some of our Partners
Please note: this role is being managed by Filippi Consulting on behalf of Arsenal Football Club.
Arsenal for Everyone
Arsenal for Everyone is our commitment to promoting and embracing equality, diversity and inclusion, so that everyone connected to the club feels like they belong to the same Arsenal family. We believe that diversity of background, skills and experience drives our success on and off the pitch.
Disability Confident Leader
We are a Disability Confident Leader. We actively welcome applications from people with disabilities and long-term health conditions. If you need disability-related adjustments to the recruitment process, please indicate this in your application.
If you are likely to meet the definition of being a ‘disabled person’ according to the Equality Act 2010 , we will offer you an interview if you meet the minimum criteria for a role. Please choose the option of a guaranteed interview on your application form. The information you share with us about your health or disability will not be used in recruitment decisions.
Application Closing Date: Please note, applications for this role will close on Friday 15th March 2024
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