Location
West Malling, Kent | United Kingdom
Job description
B2B Marketing Manager
Who are we?
Our client is seeking a skilled B2B Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing marketing strategies across a variety of channels to effectively reach and engage our business clients.
Key Responsibilities:
• Strategic Planning: Develop comprehensive marketing strategies that encompass paid, organic, and earned channels, tailored to the B2B market.
• Channel Management: Manage and optimize marketing channels including digital advertising, SEO, content marketing, social media, and public relations to ensure maximum reach and effectiveness.
• Content Development: Collaborate with the leadership team to create compelling marketing materials that resonate with business audiences.
• Analytics and Reporting: Monitor and analyze performance metrics to gauge the success of marketing campaigns and adjust strategies accordingly.
• Stakeholder Engagement: Work closely with sales teams, external partners, and clients to ensure alignment of marketing activities with business objectives.
• Budget Management: Oversee the marketing budget, ensuring effective allocation of resources for maximum impact.
• Market Research: Conduct ongoing market research to stay ahead of industry trends and adjust marketing strategies to meet evolving business needs.
Qualifications:
• Proven experience in B2B marketing, particularly in a similar industry.
• Strong understanding of various marketing channels and how they can be leveraged in a B2B context.
• Excellent analytical and problem-solving skills.
• Exceptional communication and interpersonal skills.
Job tags
Salary
£60k per annum
