Senior Marketing Executive

Location

Fulham, Greater London | United Kingdom

Job description

Overview

Looking to take the next step in your marketing career? We are looking for someone with at least 2 years’ experience to join a growing company based in Fulham.

Salary: £28,000 – £30,000

The Role

• Assisting in the execution and day-to-day administration of marketing strategy and campaigns through all channels.
• Developing B2B brand awareness and supporting lead gen through appropriate social media
• (LinkedIn and Twitter) posting daily content concerning our products, services and activities, and the industry in general.
• Reporting to the business on the B2B website/campaigns performance using tools such as Google analytics.
• Managing and creating content (including video, content downloads etc.) on the B2B website, improving and developing messaging.
• Working across a number of email marketing platforms, creating weekly and monthly campaigns, seeing campaigns through from conception (design) to implementation (testing and sending) and taking responsibility for analysing the results.
• Proofreading and uploading content to the company’s bespoke CMS, alongside creating imagery and writing small amounts of copy to accompany it.
• Liaising with internal colleagues to design print and digital assets, and communicating with external agencies and individuals to ensure said assets are created in a timely manner and remain on brand.
• Coordinating all planning and logistics surrounding the company’s presence at exhibitions, conferences, and speaking opportunities throughout the UK (which currently take place around once a month).
• Researching clients using internal systems and data to create case studies showcasing our services.

Key Skills/Experience

• At least 2 years’ marketing experience
• Excellent verbal and written skills (we can’t stress this enough)
• Creative flair, and an eye for design, typography and layout (we can’t stress this enough either)
• Strong team player and self-starter
• Ability to deal with multiple demands and deadlines and regain focus after switching between tasks
• Email marketing software experience (Signup.to or similar ESP)
• Proficient knowledge of Google Analytics to measure progress of site pages and understand successes and failures & report on the effectiveness of digital campaigns.
• Social media native, with a demonstrable interest in, and understanding of, the main social platforms
• Proof reading skills and strong attention to detail.
• Microsoft suite (advanced)

Job tags

Salary

£28k - £30k per annum