Location
Gloucestershire | United Kingdom
Job description
Job Title: PR Executive
Salary: £30,000-35,000
Role location: Kingham, Gloucestershire
Flexible working: Our flexible working policy enables office teams in roles that can work remotely, to work one day a week from home, Tuesday to Friday.
ABOUT THE ROLE
The PR Executive role reports to the Head of PR in our Customer Team.
This is a unique position at the very heart of the business, working seamlessly with our product, marketing, content and events teams to ensure we bring our brands to life in the right way, at the right time, with the right people.
From writing press releases to hosting influencers at any one of our beautiful venues, this is a fast-paced role where no two days will be the same. The role offers a tangible opportunity to shape and maintain the public image of our portfolio of brands and contribute to its growth and success.
YOUR ROLE
Working closely with our PR agencies to coordinate launch plans and assets for NPD across our collection of brands, ensuring they have everything they need ahead of time.
Plan and execute the PR events calendar across our brands, including press and influencer trips to the farm site and London events around key launches.
Manage ad hoc press visits to any of our sites, including staff briefings and experience optimisation during the visit.
Attend key events where appropriate, networking and engaging with key attendees to help promote brand messages and help maximise press coverage.
Take ownership of PR reporting, including wrap reports for key launch campaigns and events, ensuring accurate data to measure the return on investment.
Assist with writing and proofreading of press releases.
Compile and distribute creative mailers to communicate key launches and trends for our brands.
Support in placing regular, meaningful press coverage in target titles.
Support in the management of our PR budget, ensuring consistent tracking to manage spend and ensure we achieve more with less.
Assist with press office management, taking ownership of the image library, media database and all press tools.
Prepare regular reports on key performance metrics, such as media coverage, social media engagement and stakeholder sentiment.
Strengthen relationships with key media, VIPs and influencers through regular communication
Support the wider Customer Team in delivering against brand goals, including cross-functional/departmental projects outside of your immediate remit where required.
SKILLS YOU WILL BRING
An understanding of PR and its role in the overall marketing mix.
Highly organised and able to manage a range of fast-moving initiatives without dropping the ball.
Excellent verbal and written communication skills (including flawless spelling and grammar) with incredible attention to detail, ensuring the accuracy of every piece of written and physical comms.
A confident and ambitious self-starter – jumping on any quick wins/opportunities and showing heaps of initiative – not waiting to be told.
Excellent communication skills: ensuring your team and external stakeholders are kept up to speed with critical comms at all times.
Sociable and outgoing: the ability to remain high energy and form strong relationships with both internal and external stakeholders very quickly.
The ability to learn quickly (both about our collection of brands and key contacts) to ensure true brand ambassador credentials.
Flexibility to adapt to a fast-paced, evolving environment and willingness to work outside regular business hours when necessary.
A minimum of 2 year’s PR experience in an agency or in-house working with luxury food, drink, beauty, hospitality or lifestyle brands.
A love for food and/or beauty plus an understanding of sustainability issues is a bonus.
OUR BENEFITS
Daylesford & Bamford 30% discount | 60% discount on Bamford’s skincare range.
50% staff lunch discount.
10% Discount across our pub group.
33 days paid holiday, inclusive of public holidays.
Team member of the month awarded £150 per month (added to your pay).
Refer a Friend Scheme Bonus up to £750.
Milestone awards years 1, 5, 10, 15, 20+
Stakeholder pension scheme.
Subsidised private medical insurance.
THE BAMFORD COLLECTION IS A GROUP OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING AND NURTURING PEOPLE AND PLANET.
Daylesford, Bamford, and Daylesford Stays are part of an extraordinary group of businesses, based at Daylesford Organic Farm in the heart of the Cotswolds.
Daylesford - The seed that grew into Daylesford Organic was sown over forty years ago when Carole Bamford recognised the importance and benefits of organic farming. What began as a simple passion for real food and a desire to feed our children better has grown into Daylesford as we know it today, one of the most sustainable farms and food retailers in the UK. A year after opening, Daylesford began making and sourcing household goods and homewares, a range that now encompasses a dedicated garden space and plant nursery. Daylesford’s flagship farmshop in the Cotswolds is complemented by 4 farmshops and cafes in central London, and a growing ecommerce platform.
Bamford – from its foundations offering sustainable body care, skincare, clothing and home, Bamford has grown into a wellbeing brand offering beautiful, effective, and ethical products in stores and across its range of spas.
Daylesford Stays - our hospitality division encompasses a collection of traditional Cotswold-stone cottages and modern British Inns; existing pubs The Wild Rabbit, The Fox at Oddington, The Bell at Charlbury, and The Three Horseshoes at Asthall.
Job tags
Salary
£30k - £35k per annum
