Social Media & Digital Specialist

Location

Guildford, Surrey | United Kingdom

Job description

Overview

One of Surrey’s leading digital agencies are looking for someone with strong social media management experience to join their team in Guildford.

Salary: £30,000 – £33,000

The Role

• Push creativity across all social content from global to SME brands
• Monitor social channels and respond to posts on behalf of clients
• Identify and push new and exciting social content formats and opportunities – both planned and proactively
• Monitoring and reporting on engagement, traffic and referral links as a result of content and social activity
• Engage with social media influencers to build relationships with fans of the brand
• Formulating paid social media campaign strategies, researching personas and targeting options, analysing competitors, and testing
• Creating ad copy, implementing campaigns and optimising weekly to ensure all campaigns are run proficiently
• Producing client facing reports, studies and presentations to client brand standards
• Contributing to continuous improvement by proactively assessing the company’s practices and methodology.
• Maintaining an in depth understanding of the digital marketplace, with particular emphasis on all new and emerging initiatives and technologies
• Developing and documenting best practice process and methodologies for digital marketing initiatives
• Conducting digital marketing audits and/or benchmarks
• Keeping up-to-date with all aspects of digital marketing as you develop
• Running internal and external Masterclasses on your specialism

Key Skills/Experience

• Min. 2 years of social media management, including paid social media and re-marketing
• Implementing social tracking
• Excellent knowledge on all major social platforms
• Social Tools such as Hootsuite, Sprout Social, Falcon etc.
• Excellent knowledge on paid social media advertising
• Good knowledge on tracking and tracking codes
• Knowledge of CMS platforms, particularly Kentico EMS desirable
• Excellent written communication skills
• Good commercial knowledge and awareness
• Good level of interpersonal communication skills
• Good level of presentation skills
• Analytical
• Competent in use of MS Office applications: Word, PowerPoint and Excel
• An understanding and use of Google Analytics

Job tags

Salary

£30k - £33k per annum