Media Innovation Director

Location

Remote | United Kingdom

Job description

About us

SMG is an award-winning network of specialist commerce agencies - Threefold, Capture and our tech led agency, Plan-Apps. At SMG, our people are at the heart of everything we do and we are proud to provide opportunities for career growth, recognising and rewarding great work, and doing this within an inclusive, highly flexible, and innovative environment.

We are dedicated to support our employees to be the best version of themselves both inside and outside of work. We have an extraordinary culture built by exceptional people and it’s because of this that we’ve been recognised by Best Companies within the top 5 best Marketing & Media agencies to work for, with a World Class and Outstanding accreditation across the past 2 years.

Across the group, we have a shared mission to lead connected commerce marketing.

Read a summary of what each of our agencies do here!

The role

We are looking for a Media Innovation Director to join our Asda partnership who will be responsible for defining and actioning a new media and insight roadmap for Asda, looking at opportunities across Asda’s omni-channel estate. The responsibilities of this role will be all encompassing, from setting the strategic direction of the roadmap, to building and launching the new media channels within Asda. You will be responsible for accelerating the delivery of the new media and insight roadmap to complement the existing proposition in play which includes the full scale roll out of Asda360 – a flagship product with the retailer – which will become a central part of the retail media network and the growth of investment into Asda.

What you'll be doing

We pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same. However, here's an idea of what your responsibilities will look like:

Develop the vision and roadmap for New Media and Insight at Asda (omni-channel) and will be responsible for identifying new propositions considering the competitive landscape and client’s needs. 

Work with relevant stakeholders including the retailer, technology solution providers and publishers, as well as key stakeholders across the broader SMG business. You will be responsible for project managing these new propositions from incubation to full roll out to the client base, ensuring they are commercially viable for all parties. 

Lead the commercial forecasting for all new media channels to obtain buy in from key stakeholders to launch these and lead the relationship with retailer’s procurement team, advising them in any the negotiation with new providers to secure the best deal for Asda.

Establish and lead the governance for media and insight development, ensuring that our retail partners at Asda as well as key stakeholders at SMG are kept constantly updated. 

Build successful networks with internal and external stakeholders to ensure you have all the support you need to drive innovation and hold full responsibility for the new media roadmap, building new media capabilities that leverage retailer first party data and new technologies that move us from the old world of 'shopper marketing' to the new world of 'connected commerce media’.

What you'll need to have / be

The ability to work with multiple senior stakeholders (internal and external) to deliver the Asda new media and insight roadmap.

A proven track record of delivering strong results in a fast-paced, challenging environment.

Experience in a client or customer facing role with strong influencing skills.

The ability to juggle and deliver multiple projects at one time, with the competence to pivot quickly based on the needs and wants of the business.

Aptitude to independently research and become a subject matter expert on new retail media channels or technology.

The ability to handle ambiguity and the demands that come with regularly setting up and launching something new.

Strong commercial guile with desirable previous experience building/working in an existing retail media network.

P.s. we try really hard to make sure that we list only essential criteria here, BUT if you think you can do an amazing job, yet don't have every single thing on this list, we'd still love to hear from you.

The best bits

Here at SMG we are dedicated to continuously reviewing and improving our benefits package to offer the best that we can for our people. We have a whole page dedicated to our benefits here, but here's some of our favourites...

💰 Generous discretionary bonus scheme

🧘‍♂️ £1,800 yearly wellbeing fund (on top of your salary!) towards your personal wellbeing and passions

🫶 4 additional Wellbeing Days - one to be taken each quarter, dedicated to focusing on your wellbeing

📚 £500 yearly “Uni Fund” towards learning and development

🎧 Free headspace subscription

🕐 4pm Friday finishes all year round

🥳 Two fully paid conferences a year at Summer & Winter, as well as a dedicated team that put on activities and celebrations throughout the year

The process

We will invite you to a first interview which we try to keep relatively informal, so it gives you the opportunity to share your authentic self. The hiring team will be looking to understand more about your experience and why you're interested in working with us.

There will be a second interview which will last a little longer, and involve some form of task to showcase your ability to do the role.

We then invite you to a meet & greet which is an opportunity for you to meet the team you'll be joining and ask them questions about the role and wider business.

🌟 Helping you shine 🌟

We are committed to helping you shine and show your full potential by making any changes you might need throughout your application. If you need an alternative way of applying for this role, support with understanding the role and its requirements, changes to be made to the way we hold our interviews, or anything else, then please reach out to us. You can either let us know on your application form or contact the people team to discuss how we can help on [email protected].

🤝 SMG are proud to be an equal opportunities employer 🤝 

We are fully committed to providing equality in the workplace and ensure all opportunities for, and during employment, will be afforded to individuals fairly and irrespective of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race including colour, ethnic or national origins and nationality, religion or belief or sexual orientation ("the protected characteristics"). We want our organisation to reflect the diversity of our communities and we welcome applications from people from all backgrounds. More information on what we are doing can be found here.

Our full data retention policy can be found here. Got questions? Take a look at our FAQ's here.

Job tags

Salary