UK Brand Manager

Location

Wimbledon, Greater London | United Kingdom

Job description

About us

Nature, nurture, and wisdom 

We believe nature holds the key to our emotional and physical wellness, providing gentle yet effective remedies. At Nelsons, we harness these powerful ingredients and infuse them with centuries’ worth of expertise to offer traditional treatments for a modern world.

We’re an award winning, family-owned business, whose passion for providing natural healthcare choices since 1860 continues to drive us today. Nelsons is one of the UK’s leading and Europe’s longest established manufacturer of natural healthcare products, having built up an impressive portfolio including world-famous RESCUE® Remedy and Teetha®

What’s next? Growth, and lots of it! We’re experiencing a significant and exciting period of digital transformation and we’re looking for talented, ambitious individuals to help drive meaningful impact across the business. 

About the role 

Our UK Brand Manager will lead the execution of the 3 year strategic marketing plan and the 1 year marketing activation plan for key Nelson’s brands in the UK.

You will own the marketing activation plans for your brand/s in the UK, and partnering with our cross functional team to maximise growth.

Key responsibilities 

• Lead the consumer learning plan for the UK – identifying current consumer perceptions, triggers and barriers to growth, and how to recruit new consumers to the brands 
• Lead the marketing activation planning and execution – how to build brand equity and brand awareness, and deliver efficient conversion to trial. 
• Partner effectively with peers in the wider marketing team (global brand strategy, product and innovation, digital, creative) to maximise the creative and commercial impact of marketing activation.

• Partner with the UK Commercial team to launch innovation with flair and commercial impact 
• Develop shopper marketing and brand education materials that drive conversion to trial 
• Budget management and return on investment optimisation for your brands.

Requirements

We’d love you to have 

• Previous experience marketing branded health or wellness products in the UK, with some exposure to international markets and effective adaptation 
• Likely to have 5 years of brand management experience within business known for strong brand marketing.
• Previous experience growing brands in major national retailers (e.g., Boots, Holland & Barrett, Tesco) 
• Digitally savvy with credible experience of digital marketing activation and/or ecommerce
• A challenger fast-growth mindset 
• Interest in the natural wellness category 

Benefits

What’s On Offer 

💫 Annual bonus

 ⛱️ 25 days holiday per year PLUS Christmas shut down - whoop! 

🌱 Free products and staff discounts to keep you healthy and happy 

🎉 3pm Friday finishes ALL YEAR ROUND (if you have done your work, obvs!) 

⏰ Hybrid and flexible working 

😇 Paid days off to volunteer for some awesome charities 

🚲 Cycle to work scheme 

🧘 Free, weekly yoga class 

We also have regular socials plus all your standard stuff such as pensions, eye test vouchers and season ticket loans. We can tell you all about what is available to you when you start! 

Nelsons is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you!

Job tags

Salary