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Location

Edinburgh | United Kingdom

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Job description

We’re hiring a Commercial Analyst

About Legado

Legado is an enterprise-backed, high-growth technology company, specialising in data and communications. Our platform is focused on enabling enterprises to reduce the cost and complexity of their customer operations, deliver more value for their customers, and to capture more value from those customers with better data and elevated engagement. We partner with the UK's largest companies (from pension providers and banks to legal firms); empowering them by consolidating fragmented channels for communicating with customers, digitising paper-based interactions & journeys, and providing their customers with intuitive touch points & engaging interactions, as well as so much more. We're a close-knit, fun and dynamic team. We champion autonomy, flexibility and relentless execution. We get stuck in, and prioritise results. We have regular team days, including summer days out, Christmas parties and, when we can, games nights! We have regular breakfasts at our all-hands and pizzas to charge our batteries.

About the role

We have a truly exciting opportunity for a Commercial Analyst to join our commercial team. As an analyst you will be responsible for identifying new leads and prospective clients, using different communication methods such as emailing, cold-calling and networking at events to generate leads and cultivate lasting relationships, so written and verbal communication is a must.

You will be forefront in driving revenue growth with a team of passionate and like minded individuals. Legado’s has grown from a small start-up into a rapidly growing scale-up, there will be lots of opportunities to grow within the role, with the team and the company.

This is a hybrid-role, but during your probationary period, you are expected to be in the office four days per week.

Primary Responsibilities

Lead Generation

• Learn our product back to front, what customers we serve, the challenges they face, and how we solve those problems -
• Generate new leads by prospecting for relevant companies and key personnel within those companies against the value areas of our proposition

• Update our CRM with new leads including contact information and relevant intel against those leads to support on outbound prospecting -

• Support on outreach to relevant leads via direct email outreach and cold calling to initiate commercial engagements (including creating compelling email content and pitches)

Customer Analysis

• Conduct analysis of prospective companies to identify key information such as:
  • Goals
  • Challenges
  • Current standing
  • Key decision-makers
• Analyse key personnel of prospective companies to identify opportunities to initiate an engagement
• Report key findings from analysis to support the commercial team’s efforts to generate/progress deals

Preparation of collateral

• Support preparation of sales presentations, with specific tailoring to prospect issues

Market analysis

• Conduct analysis of our target market and report key findings including market trends and opportunities
• Support in establishing action plans for Legado’s commercial activity to take advantage of analysed market opportunities
• Identify relevant events that we should be attending to support business development activities, and identity + report key prospects that will be attending those events

About You

Skills

• Business acumen (can easily understand the drivers for our customers’ businesses to identify strong prospects)
• Excellent communication skills (verbal and written)
• Strong presentational skills for creating PowerPoint decks and sales collateral
• Time management skills
• Proficient with CRMs

Experience

• Bachelor’s degree or equivalent experience in relevant subject/area
• Self-starter with a passion to succeed - Ability to take a consultative approach to new prospects
• Experience with lead generation - Experience with enterprise SaaS sales
• Experience selling into financial services Courses

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Job tags

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Salary