Propositions and Category Management Lead
Location
Elmbridge, Surrey | United Kingdom
Job description
- Deliver on 2 core product categories commercial growth objectives; exceeding revenue and share of critical metrics
- Analyse key competitor proposition developments, benchmarking vs what the client does
- Develop and implement the commercial strategy for D2C driving premium market share
- Optimise profitability, tailoring the D2C proposition to deliver acquisition / retention targets
- Develop deep understanding of eCommerce levers behind the product categories commercial success
- Deliver improved sales deduction/return on investment; identify incremental sales opportunities to profitably grow the product categories for D2C
- Ensure strategy can be credibly delivered, with a clear delivery roadmap, plans and effective governance to ensure continual improvement
- Develop deep understanding of the D2C consumers from these product categories; identifying differences between customer cohorts across the full product mix
- Ensure proposition roadmap delivers both new customer acquisition and increases LTV from D2C customer base; stimulating desire to upgrade, and cross-sell opportunities
- Input new business and innovation requirements into the SLT to ensure they maintain a roadmap of innovation that enhances the overall customer offering
- Be able to confidently articulate and back up trading direction with data; to build a sustainable long-term business
- Incorporate divisional priorities into overarching D2C Strategy; developing activities and pilots for adoption by D2C Commercial, Marketing and Onsite teams to enhance premium sales and profitability
- Collate, summarise and share results from pilot activities, to evolve and improve execution for future roll-out and expansion
Job tags
Salary
£108k - £126k per annum
