Digital Marketing Executive
Location
Guildford, Surrey | United Kingdom
Job description
Overview
One of the UK’s largest software companies are looking for a dynamic marketing professional with a diverse skill-set to join them as a Digital Marketing Executive.
Salary: up to £30,000
Key Duties
- Be passionate about finding new opportunities through proposition marketing
- Develop profiles to segment customers, leads and prospects database and use sources such as LinkedIn to assist with lead generation and revenue growth
- Update website copy, assets and landing pages via the CMS
- Increase SEO to website including links across other websites
- All aspects of email marketing overseeing multiple campaigns
- Provide creative input for all aspects of marketing campaigns
- Produce monthly reports on campaign performance and lead generation
- Administer SEO and PPC programmes using appropriate tools, e.g. webmaster tools
- Distribute content via all appropriate channels including blog, social media, email and website
- Assist with increasing our social media presence
- Create monthly reports using Google Analytics
- Assist in the creation of collateral, presentations and infographics
- Contribute to internal communications on marketing activities and company updates
Key Competencies
- Competent marketing communications professional who understands customer journeys and touch-points
- Attention to detail to ensure accuracy
- CMS experience, with at least a basic knowledge of HTML.
- Experience of web analytics reporting using Google Analytics
- Knowledge and experience of SEM/SEO/PPC
- Familiarity with social media management, primarily LinkedIn and Twitter
- Ability to manage a budget to deliver ROI through paid-for placements such as Google AdWords
- Experience of email marketing capabilities, including the use of marketing automation (ideally Hubspot), personalisation, dynamic content and triggered email and workflow management
- Understanding of the customer journey and the importance of A/B testing and optimisation
- Understanding of HTML and database management/CRM
- Proficient with Adobe Creative Cloud ( Photoshop or Indesign)
In order to be put forward for this or any of our vacancies, you will need to come in and register in our office in Kingston.
Job tags
Salary
£30k per annum
