Senior Channel Marketing Manager

Location

Remote | United Kingdom

Job description

At Promethean...

We're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments.

Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate social responsibility initiatives.

As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.

Promethean is seeking a proactive and results-driven individual with a passion for partner marketing to help us drive business growth through channel partnerships.

The Channel Marketing Manager (CMM) works cross-functionally to drive customer acquisition and revenue growth for Promethean through the partner reseller and distribution channels.

As a champion of Promethean’s products, the CMM is responsible for developing and delivering compelling channel content and campaigns that extend awareness of our solutions and enable partners to successfully position Promethean technology across the Education and Business sectors.

The CMM is responsible for executing the delivery of channel marketing programs across a diverse international region and improving partner participation in those programs, which could include promotions, campaigns, and events in the field. They are chartered with building and executing processes for channel engagement and channel-led demand generation. They collaborate with regional sales teams, marketing, and partners as well as central demand functions.

The CMM adapts global strategy and delivers relevant content to support the recruitment, enablement, growth, and retention of the Promethean partners in alignment with the business priorities. 

Responsibilities:

• In collaboration with the global channel marketing team, local channel sales account team, and broader marketing team, develop quarterly and yearly multi-channel marketing plans for the International region to increase partner awareness and drive demand for Promethean hardware, accessories, and SaaS offerings in Pre-K-12 education, higher education, and business sectors. 
• Work with the global channel campaign manager to publish campaign plans, consolidate calendars, and manage budgets. 
• Work with the global channel campaign manager to implement email nurture campaigns to support the growth and retention of channel partners. 
• Work closely with internal cross-functional teams to ensure alignment on product launches and updates, incentive programs, and promotional campaigns. 
• Support partner enablement through joint GTM planning and campaign implementation. 
• Organize and lead live, virtual, and hybrid channel partner training events, working with global channel campaign managers to ensure there is a cohesive pre-event, at-event, and post-event strategy to increase engagement and response rates. 
• Set OKRs and KPIs, forecast, measure, and analyze. and report on the impact of programs and events, and overall partner engagement. 
• Proactively engage with channel sales to coordinate, communicate, and optimize the impact of global, regional, and local marketing activities and communications. 
• Provide logistical support to ensure partners can successfully demonstrate and promote Promethean technology at their field events.
• Support channel partner marketing activities built to expand knowledge, partner retention, and advocacy.  
• Coordinate the delivery of partner enablement tools for product launches or releases. Communicate and educate the channel sales team regarding new and planned marketing activities and programs. 
• Manage resources on the Partner Portal and evaluate levels of engagement with content. 
• Manage assigned budget and ensure spend is in line with the plan. 

Key Skills and Experience

• 7+ years of experience in partner relationship management, working with channel sales, running events and marketing campaigns targeting business partners.
• Bachelor’s degree in Marketing or Business. 
• Strong understanding of partner ecosystems and experience working with different types of partners.
• Experience working across diverse international markets is an advantage
• Experience in creating and delivering partner enablement programs and resources.
• Analytical mindset with the ability to measure and track the success of partner marketing campaigns.
• Possesses excellent time management skills with the ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines. 
• Strategic thinker and quick learner, with attention to detail and a curiosity for continuous learning
• Strong writing, presentation, relationship-building, and communication skills with the ability to collaborate effectively with internal teams and external partners.
• Innovative, resourceful, and creative program and project management. 
• Ability to make recommendations and pivot quickly based on insight, experience, and data. 
• Highly motivated and able to respond to new and changing requirements. 
• Experience in edtech and/or SaaS space is a plus. 
• Knowledge of Salesforce, Pardot, Vidyard, and Wordpress or similar platforms is advantageous 

Salary Range £60,000 - 74,000 Plus Bonus Eligible

Promethean is honored to be an equal opportunity workplace. We realize that by creating teams rich in diverse thoughts and experiences, our people, company and customers are free to thrive. We are committed to providing equal employment opportunities regardless of race, color, national origin, religion, creed, genetic information, sex (including pregnancy, sexual orientation or gender identity), age, marital status, disability, military or veteran status; or any other protected classifications or characteristics under applicable local laws.  

In addition, Promethean values privacy and the protection of personal information. For information regarding personal information we collect and our use of such data please see our privacy policy: https://bit.ly/2I83hwP

Please contact [email protected] if you have an accessibility request at any point during the hiring process.

#Promethean #EdTechJobs 

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Salary

£60k - £74k per annum