Location
Market Drayton, Shropshire | United Kingdom
Job description
Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller which employs over 24,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from more than 1,700 British farmers. The Müller brand is ranked at No.7 in The Grocer’s Top 100 list of Britain’s Biggest Brands, and is also the 7th most chosen brand in the UK.
Müller has been a loved brand in the UK for over 30 years. A household name that changed the way that the UK consumes dairy and now the 8th most chosen FMCG brand in the UK. With an already exciting portfolio we are looking to step change our innovation pipeline to accelerate our future capability and unlock significant growth within our treats segment.
We are highly ambitious for the future of Müller and we know that the success of our business depends on having the best talent. In order to fuel our success and continue to grow, we believe in giving responsibilities from day one, developing talent through coaching and mentoring and also giving our colleagues a platform to drive change and make a difference.
Position Summary
At Müller we are looking for a Marketing Manager to lead an exciting part of our portfolio. Reporting into the segment lead, you will have responsibility for developing the strategy and plan to not only protect our leading position but unlock it to drive category and brand growth. Leading the full mix from an insight generated portfolio strategy, through to brand and innovation creation, then into launch plan, comms and execution to hit targets. As an experienced brand strategist and innovator you will be looking for your next challenge, with real ownership from day one. Working alongside senior stakeholders and cross functional teams, the role would suit a creative collaborator who has experience of leading winning brands and driving strong execution though the funnel. As a senior manager you will lead by example, inspiring and coaching others to help develop a strong, energised, performance led marketing team who always deliver results.
Your key responsibilities for the Marketing Manager will be to:-
- Ensure deep understanding of consumer needs to identify further growth opportunities for Müller.
- Lead the 3 year strategic plan and driving engagement through-out the business behind it.
- Lead agencies to create award winning communications
- Lead cross-functional teams to flawless execution on NPD launches to fully aligned campaigns TTL.
- Work with segment lead to set strategic priorities and growth objectives and targets.
- Ensure close working with R&D to identify new product concepts that address commercial opportunities and maintain the innovation funnel for 3+ years
- Lead cross functional project teams to deliver validated concepts to market.
- Oversee the organisation and management of consumer research and market testing of both new products and communications as required
- Lead all comms development and execution in market
- Manage launch performance reporting & acceleration/course correction plans
- Coach and develop direct report/s
Key skills & experience for the Marketing Manager:
- Evidence of brand strategy, winning execution and strong innovation which sticks
- Ability to lead and influence cross functional teams on complex projects
- A creative and curious mindset with the ability to challenge the ways things are done and find opportunities to improve and drive to results
- Highly proactive, passionate and tenacious, with a positive can do attitude.
- Excellent relationship building skills across all levels
- Commercially minded with strong analytical thinking with the ability to prioritise
- Capacity to create, lead and embed business change
- Experience of working in FMCG Marketing at a managerial level
- Expert balance behind process and entrepreneurial spirit.
The Process:
If you have the skills and experience required and would like to be considered for this role please apply at
#LI-SW1
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