CRM Executive Customer Data
Location
Hammersmith, Greater London | United Kingdom
Job description
We are looking for a CRM Executive Customer Data to join our digital team here at Harrods.
About the Role
This exciting role will report into the Retention Manager and support the CRM function to grow and enrich the contactable database across all communication channels (email/SMS/DM/push). The role will also be responsible for the set-up and execution of automated lifecycle campaigns relating to customer data growth & enrichment for example leading on the Harrods’ GDPR reconsent programme.
You will also:
- Liaise with Legal and Data Protection teams to ensure GDPR compliancy.
- Liaise with UX, Creative and Digital teams to lead AB testing plan to ensure data capture points are optimised across channels for the best conversion rates while adhering to Harrods branding.
- Set targets for data capture and regularly reforecast and update stakeholders of progress.
- Review segment performance in order to derive key database insights and recommendations relating to threats and opportunities.
- Work with the CRM team to set up bespoke Welcome journeys for newly registered customers.
About You
We are looking for someone who has had some experience in CRM, project management with a luxury retail background and acquisition focused preferred. The role is fast paced, so you must be adaptable to change, very skilled in multi-tasking and excellent communicator as the role involves working with various teams in the business from IT, Marketing to Creative.
You will have the following technical competencies:
- Excellent understanding of GDPR/ Data privacy.
- Experience in data capture/customer acquisition.
- Experience in working with multiple data sets and channels.
- ESP and CRM experience required.
- Demonstrated experience in working with databases, data analysis, dashboards and translating the data into actionable insight.
About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.
In return you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants) and a season ticket loan.
Uniquely You
At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
While our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you do not meet every desired criteria but feel you have the skills and experience to thrive in this role as well as a genuine interest in working for Harrods and you can demonstrate an alignment with our values, we would encourage you to apply.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods
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